Chevron Left
Assess for Success: Marketing Analytics and Measurement に戻る

Google による Assess for Success: Marketing Analytics and Measurement の受講者のレビューおよびフィードバック

4.6
376件の評価

コースについて

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

人気のレビュー

JC

2022年5月9日

This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)

SW

2022年8月22日

I think this has been the most difficult course in the seven part program, but it was presented in a way to continue learning with added materials and that is very appreciated.

フィルター:

Assess for Success: Marketing Analytics and Measurement: 1 - 25 / 100 レビュー

by Syed F H

2022年7月21日

by Valerie C

2022年7月29日

by Sharon M

2022年7月17日

by Chakshu K

2022年7月9日

by sonal r

2022年7月20日

by Brandon R

2022年6月14日

by Bonnie C

2022年8月7日

by Deleted A

2022年7月25日

by Bhargav P

2022年8月14日

by Ashim K G

2022年10月14日

by Adam E

2022年5月10日

by Jenny K

2022年5月10日

by William E

2022年9月4日

by Vivian M

2022年8月19日

by Marilyn P

2022年8月16日

by Iulia T

2022年11月5日

by thurman m

2022年9月22日

by RAJANI K C

2022年6月21日

by Jyl L

2022年8月10日

by Brian M

2022年8月25日

by Jade C

2022年5月10日

by Ilona v d B

2022年5月10日

by Sarah W

2022年8月23日

by Sarah A

2022年5月10日

by Edgar E

2022年8月23日