Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services.
- 5 stars85.50%
- 4 stars11.48%
- 3 stars2.24%
- 2 stars0.44%
- 1 star0.32%
ATTRACT AND ENGAGE CUSTOMERS WITH DIGITAL MARKETING からの人気レビュー
So far this is great! My only challenge is finding the actual course when I get on/off every day. Also, the checks by my weekly completion are not up-to-date.
Great course. Lots of information to cover in a condensed way. Highly recommend it as a refresher or for someone begining to learn abour digital marketing
This has been a great course,very informative,however i found certain topics difficult but i am sure going through them again will help me gain more understanding.
It was a well tailored comprehensive theoretical and practical course of a great learning in Digital Marketing to add skill in digital adverrtisement in todays erra.
Google デジタルマーケティング & Eコマース プロフェッショナル認定証について
What are digital marketing and e-commerce?
What do digital marketing and e-commerce specialists do?
Why start a career in digital marketing and e-commerce?
Which jobs will this certificate help me prepare for?
What tools and platforms are taught in the curriculum?
What background is required?
Why enroll in the Google Digital Marketing and E-commerce Certificate?
Do I need to take the course in a certain order?