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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
4,860 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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226 - 250 of 1,070 Reviews for Attract and Engage Customers with Digital Marketing

By sa30 k

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Jul 2, 2022

very good and engaging lerning i love the concept that they explain the keywords like broad match, phrase match, and exact match.

By Maryna P

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Feb 20, 2023

A wonderful course that let me learn some PPC basics and even find answers to a couple of SEO questions, though I work with SEO

By Lloyd C

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Jun 28, 2022

Well, 5-star might seem abit extreme but this course is comprehensive at what it offers. i enjoyed it and learned a lot from it

By Muhammad S A

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Jan 16, 2024

Very well planned course for the beginners. I am learn a lot regarding Search Engine Optimization and Search Engine marketing.

By Omkar P

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Jan 29, 2023

Had a great time completing this course, loved all the sessions which were really very productive , Thank you so much Coursera

By S. M S R

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Oct 28, 2023

This course is very helpful to learn more about Customer Persona, SEO & SEM. Thanks, Google & Coursera for this opportunity.

By Azhar M

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Oct 31, 2023

I already had Meta Certification but this course is best amongst all. A very helpful course to boost SEO and SEM knowledge.

By Bladimir C R

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Oct 3, 2022

MUy bien, los conocimientos coherentes, precisos y actualizados segnú tendencias y herramientas actuales, muchas gracias.

By Trina A

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Mar 5, 2023

This course was indeed a lot harder to digest. Trying to put together the terms and practices. It's a lot of information.

By Santa L C

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Jul 31, 2023

I really liked it, best thing of the course is the teacher, great motivation and inspiron to continue. Very good value.

By Arthur Y

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Aug 16, 2022

This is a great course. I've learned so much from his and the prior course. Looking forward to starting the next course.

By Kari T

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Oct 10, 2022

This was a great course as part of the certificate. The instructors and other educators are engaging and entertaining.

By Miriam R A M

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Jun 8, 2023

The practices tasks were better to set the knowledge like the coffee business. More practical better results learning.

By Michael W

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Jan 27, 2023

So much information in this course! Customer Personas, marketing funnel, SEO and SEM. Worth the investment and time!!!

By Ho Q V

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Oct 7, 2022

This is a great course. I have learned about marketing funnel, SEO, SEM. The course is presented clearly and in detail

By Muhammad U

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Sep 22, 2022

A very detailed and comprehensive course on SEO, SEM and Social Media marketing. provides easy and detailed learning.

By Jacky K

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Dec 4, 2023

very well explained and taught. everything is clear and explained with examples and slowly step by step to the point.

By samuel s

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Oct 3, 2022

This a great course and an eye opener on how to engage with customers in digital marketing using the best approaches

By Abhinav J

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Sep 8, 2022

Very Informative and easy to understand. Wonderful way to learn more about SEM and google Ads. Thnank you Coach AK.

By Hasala M

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Mar 6, 2023

I've learned soo much from this program and I thank google for providing knowledge from the experts in this program.

By Greg S

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Jan 17, 2023

It was well worth it for me. I knew a little going in but l did not realize how much I did not know. Great course.

By Abdullah A

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Sep 27, 2022

It was an Amazing Journey learning with Coach AK. He was an absolute Brilliant Instructor who teaches me very wellr

By Jaye B

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Sep 26, 2022

Something that seemed so confusing and difficult is now better understood with this course from Coursera by Google.

By Shyna G

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May 10, 2022

Amazing course! This course provides a thorough understanding of digital marketing and how to engage with customers.

By Heather M

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Oct 12, 2023

Really great information that is put together very well with practical application opportunities. Highly recommend.