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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
4,860 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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26 - 50 of 1,069 Reviews for Attract and Engage Customers with Digital Marketing

By Shi J

Jun 2, 2022

pretty challening for a newbie like myself, but very good knowledge and satisfaction when you complete it.

By Leslie C

May 10, 2022

Breaks down the concepts well. Covers a lot of information so you may need to re-review some videos.

By Chami C

May 10, 2022

Very engaging course! I enjoyed learning about digital marketing and customer engagement!

By Mrinalini K

May 3, 2022

This was a good course to understand how to engage customers. A few more practical examples may make this course more robuts.

By Taylor

Apr 29, 2023

Coach AK was an amazing teacher. You could tell that he was really actually passionate about what he was teaching us! I did however find it very difficult to do the activities because of the instructions and the fact that they put the examples of the activities and how they wants them done after you have to submit that you have completed the activity. The directions for completing the activities are not written in a clear way and the templates are hard to work with..... Overall I would give the teacher of this course 5 stars but whoever made the activities 1 stars because they did not do a good job at all..

By Ernest D

Sep 26, 2023

I would like a game implemented into course. Create a game website for students to create and build ads on different platforms or doing real life digital marketing duties would give students more hands-on experience. Course should also recommend students to have prior software experience, like Microsoft Excel, PowerPoint, etc. This would be helpful for many people, maybe even providing these courses prior before people enroll into coursera it will benefit students and Google. It definitely would help me out, I am so out of touch and rusty when it comes to technology.

By Bianca B

Feb 22, 2023

The instructor for modules 3 & 4 is TERRRRRIBLE. I am having a difficult time following along and being interesting to learn due to his cadence and teaching style. His style of reading is not natural and he seems to have an issue distinguishing punctuation and often enunciates the wrong parts of explanations, causing confusion. I am learning disabled and if it weren't for the captions I would have had to withdraw from this course. The first instructor was AMAZING however and has a much more natural cadence and style that is conducive to teaching.

By Robin E

May 4, 2023

The presenter was distracting. It was very clear that he was reading from a teleprompter and his body language was strange. Weird moves. I found myself reading the transcript more than watching the presenter. Plus, I believe he was dressed too casually for the position of instructor. The information in this course was good but I believe if presented by someone else, it would have been great.

By Nichole C

Jun 19, 2023

Slow pace, very disorganized

By Brad T

Jan 14, 2023

While I enjoyed the content, the discussion forum was not helpful. There are 65 Teaching Staff and Mentors listed on the discussion forums but only 5 had been active, even if their activity was a long time ago. In one case I a mentor reply to a students questions without answering it . I helped by providing the student with information we learned form the course.

Additionally, I do not think that moderators are actually looking at the discussion forums because there are a lot of blank posts from people who did not complete the writing prompts. It become difficult to reply to to 2 people, or have any type of healthy course discussion to expand on course knowledge, peer review, ask questions or exchange new ideas.

By Mirta S

Oct 2, 2023

The person teaching the course did a terrible job when it comes to reading the teleprompter, I had to often read the transcript and replay the video. He kept breaking up the sentences in weird places during his speeches, which made the overall flow of the dialog difficult to understand.

By Nikhil S

Jun 3, 2022

Could have used a better narrator. The way he said "query" was slightly off.

By yatin a

Aug 22, 2022

not able to understand how google ads work. Did learn about Seo and Sem but no practical knowledge of google ads

By Quinn A N

May 22, 2023

Listen to me, this course will answer all the foundational google marketing questions you may have. I gained so much confidence as a digital marketer after this. Before taking this course I knew a few things and had some practice, but I was lacking the confidence to continue practicing. So grateful for a chance to learn. Thanks google.

By Crystal C

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

By Nadisha S

Feb 23, 2023

Great teacher, great content to get started. I'd recommend it for small business owners who want to feel empowered to build awareness and sales if they are not ready to outsource digital marketing.

By Tomas A

Mar 25, 2023

Has been a great experience!, this course has a lot of information that keeps your thoughts running and helps you to better understand our surrounding conditions in digital marketing.

By Monica Y L W

Dec 6, 2022

Extraordinary teacher! I really loved the way he taught during all the course! It was not only what he taught, but how he taught! I would like to study again with him in the future.

By Olena R

Apr 6, 2023

Очень-очень интересно! Для меня эта отрасль совсем новая. Много информации, есть практические задания, есть полезные ссылки.

Спасибо за курс!

By Kenrick

Dec 10, 2023

I really enjoyed this course and learned a lot about the tools and practices Google uses to create an effective advertising experience for its users. I felt that the topics the course covers were great for beginners and easy to understand. If I were to nitpick something about the course it would be that it didn't have enough examples for the exercises (specifically in the exercises on creating website titles/meta descriptions and creating responsive ads). While they did cover what makes a good title/meta description/responsive ad, they did not show what that would look like in practice. They only mentioned one very simple example in one of the explanatory videos, which did not help much. I am aware that it is quite easy to just search online for some good examples, and the fact that they did have examples that can be accessed AFTER you are done with the exercise. But I was expecting that Google would pick out some excellent examples of these things to show to their students before doing exercises so that we would at least have something to go off of before starting. I feel that some people (including myself) might get stuck in that section since we wouldn't know the formatting/writing style would be best.

By Nisha P

Nov 20, 2022

This was an interesting course, focused on SEO, SEM and Google Ads. I appreciated the opportunity to try out the exercises, so I could learn how to create such content myself. I wish there was more instructor involvement though. Since this course (and the Certificate at large) is designed to impart job skills, it would help if we could get live feedback from specialists who do this for a living. Instead, with a sample answer sheet (that may be outdated since this course has been around for a while), we don't really get to learn real-world application as much.

By Vanessa T - S

Aug 29, 2023

Overall, I like how the courses are building on each other for the certifications, but I feel like it's missing a bit of formula for some of the activities in this course. With the last 2 activities that involved headlines and meta descriptions, I felt lost because there were really no good examples given to see a good model until you finished the assignment.

By Abdelrhman A

Sep 13, 2022

The instructor was really awesome but the content of the course wasn't that good i learned a lot of things but unfortunately I can't put them into practical work so I hope they fix this problem as soon as possible

By Sabrina M

Nov 11, 2022

This course was really hard on me, a lot of the information was difficult for me to retain. I guess each section gets harder, because I am gathering new information. I am ready for my next assignment.

By Arpit K

Jun 15, 2023

I would appreciate more practical knowledge with theory + the contents are outdated. Google has already updated Analytics and Ads manager.