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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
4,860 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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201 - 225 of 1,069 Reviews for Attract and Engage Customers with Digital Marketing

By Brenda C

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Oct 9, 2022

Really enjoyed the course and the activity that was given. Help me enhance my learning by implementing what I'm learning to actually do it.

By Reza T

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Oct 11, 2022

This is what you want, if you are looking for something fun and beneficial. It was designed to help us find a career of course. So, do it.

By Jason B

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Oct 19, 2023

Loved learning about creating a customer persona, marketing funnel, SEO, SEM, and display advertising! I'm ready to sell something online!

By Fahim J

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Oct 8, 2023

Its really an incredible journey so far to learning and understanding about digital marketing tools and tactics with real life scenarios.

By Leah S

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Oct 27, 2022

Excellent introduction to SEO. Easy to follow and knowledable instuctor. Engaging user experience at at amazing price! Thanks so much

By Enriq' M

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Jan 16, 2024

Super helpful, very interactive and interesting content. The knowledge obtained here are 100% to implement in the profession day-by-day.

By Christina K

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Aug 9, 2022

It's been great. Starting a Digital marketing agency, this has helped build on my knowledge so I can better understand SEO and ads etc.

By Hamda N

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Dec 26, 2022

Course regarding SEO & SEM was dry, but display ads domain was quite interesting. Overall, learning experience was fine. Thanks Google!

By Carlos G

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Sep 29, 2022

Really amaizing. I loved the material because it is updated and provide with hands-on activities. The instructor is pretty carismatic.

By Rudney G C

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Sep 8, 2023

First of all, I would like to thank the instructors of this wonderful course that taught me a lot, thank you all.

Rudy Correia - Brasil

By shawn r

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Nov 30, 2022

This course is great. There's a lot to learn, but the do a great job of breaking down the concepts and teaching what you need to know.

By Jerry S

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Jun 17, 2022

New or old to this game, this course is a great refresher for anyone wanting to gain knowledge for attracting and engaging customers.

By Monica E

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Sep 24, 2023

The course was easy to understand. I love the practice quizzes and assignments in between. It was a lot to learn but really worth it.

By CHOWSALKAR A V

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Jul 18, 2023

Thankyou for teaching digital marketing concepts in a very simple and easy to understand way. To the point explanation with examples.

By Sarvenaz V

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Jan 5, 2023

So many terms and skills to learn on this Course! not easy to memorize, but only can be memorized by practices through time by time..

By Dilip k

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Jan 21, 2023

I learned very much from this course which I had never heard of in my life sir was so quickly understanding the topic. Thanks, sir.

By Kimmie F

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Jan 9, 2023

Definitely a more engaging course that challenges the student to apply what they have learned as they progress through the lessons.

By Naphat M

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Nov 9, 2022

Good course, this course will tell you step by step for make SEO, SEM and the other tools for measure the metrics and optimization.

By Fathi B

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Sep 23, 2022

I'm very proud that I've learned this course. I feel very satisfied of its content and to complete successfully this certificat.

By Narciss S

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Sep 16, 2022

great !! the exercises were very informative and useful.The content is so rich for someone who is a beginner in Digital Marketing.

By Nemaa F A

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Sep 7, 2023

So much grateful to Coursera and Google for helping us build a solid foundation in Digital marketing with this easiness, Thank you

By Francois v A

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Mar 13, 2023

Thanks. I have learned so much in Digital Marketing with the help of this course, I would not have learned with my own experience.

By Saad B Z

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Oct 24, 2022

It's an amazaing course. I learned search engine marketing, customer personas and display ads in this course. Highly recommended!

By Guillermo G V G

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Oct 4, 2022

I'm really improving my knoeledge about digital marketing and I hope to be ready for the real world. Thanks Google and Coursera.

By Jean-Alex E

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Aug 18, 2022

The instructor for this course was really engaging and insightful. He broke down the topics in a way that made it easy to digest.