Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.
Some familiarity with business is helpful, but not required.
- 5 stars81.51%
- 4 stars16.18%
- 3 stars1.58%
- 2 stars0.34%
- 1 star0.36%
After going through this course it has now enabled me to have an structured approach towards Digital Transformation by following the strategies & implementation strategies discussed in the course.
One of the most detailed courses I've studied here in Coursera. I never thought that Digital Transformation would be that broad encompassing multiple fields from Business Strategy to Design Thinking.
A very informative and in-depth knowledge about modern day requirements and how to meet them while growing your business to meet the demands of the customer and reach business satisfaction.
Very informative and clear. The quizzes also felt very practical aside from just theoretical. Interviews from various experts were really helpful in understanding real-world applications.
Leading the Modern Day Business専門講座について