Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
Brand Management: Aligning Business, Brand and Behaviourロンドン大学（University of London）
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BRAND MANAGEMENT: ALIGNING BUSINESS, BRAND AND BEHAVIOUR からの人気レビュー
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
excellent professor to start with. His lectures, the interviews he provided, his assignments were so on point - i am done knowing that i got so much more than just reading a book about this topic.
Excellent overview of the brand management and helped me refreshed the concept, LBS learning experience outstanding as usual. Wish I had taken this course when I was in school doing my MBA there.
An excellent course which gives you insights about how to bring alignment between the 3B's of a company by the professor who gives apt examples which helps you to understand the concepts better.