Chevron Left
Brand Management: Aligning Business, Brand and Behaviour に戻る

ロンドン大学(University of London) による Brand Management: Aligning Business, Brand and Behaviour の受講者のレビューおよびフィードバック

4.9
6,340件の評価

コースについて

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

人気のレビュー

S

2020年10月22日

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

AS

2021年3月16日

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.

Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!

フィルター:

Brand Management: Aligning Business, Brand and Behaviour: 1 - 25 / 2,335 レビュー

by Orlando C

2018年7月24日

by Sarika

2020年4月20日

by Reem K H

2020年4月3日

by Shumaila S

2020年10月23日

by Mr. S

2021年3月17日

by Mael L P

2020年4月24日

by Preeti G

2020年4月14日

by Jeevan L

2020年6月26日

by rohit c

2019年5月2日

by madhupriya k

2019年10月19日

by Chinmay N V

2020年3月31日

by Vladislav U

2019年4月17日

by arpit v

2021年10月9日

by Yogesh Y

2020年4月19日

by Ninad B

2020年5月21日

by Roshini T

2020年5月8日

by Saurov A

2019年1月29日

by Giacomo S

2020年4月11日

by Ajay J

2020年7月14日

by Tatiana A

2020年11月10日

by Sunita D

2020年6月1日

by Michael M

2019年3月26日

by Megan P

2020年8月3日

by MANSI M

2020年3月14日

by Konstantin T

2019年3月28日