Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
- 5 stars64.58%
- 4 stars23.48%
- 3 stars8.46%
- 2 stars2.11%
- 1 star1.34%
CHANNEL MANAGEMENT AND RETAILING からの人気レビュー
A good course, it was easy to understand and relate things, it gives a clear picture about distribution channels and retail sector, interviews seems helpful.
Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!
it was a really a great and useful course to do. Enjoyed the way the explain the things and specially the interaction with industry expert
It was a nice revision of the concepts as I too teach Retail Management to MBA students. Great Efforts taken to compile the information at one place with good videos and reading material.
Marketing Mix Implementation専門講座について