The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us as our programmatic experts and offers an actionable roadmap on how small businesses can leverage state of the art advertising technologies to accomplish business objectives. In all, this course leaves students with an understanding of digital advertising in its various forms, and how to strategically identify digital advertising opportunities.
- 5 stars67.57%
- 4 stars23.63%
- 3 stars4.54%
- 2 stars1.51%
- 1 star2.72%
INTRODUCTION TO THE DIGITAL ADVERTISING LANDSCAPE からの人気レビュー
Content is good, but the audio quality could be better and in several videos the slides appeared out of order or were not shown at all
Learned a lot , this gives me a skill of digital advertising .
Very insightful and great as a first course of specialization, however the Programmatic part was a bit convoluted and I had trouble understanding half of the material about Programmatic.
In some cases I wish there was more content. Overall, I learned a lot as someone who has no solid base in advertising.
Digital Advertising Strategy専門講座について