Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world.
- 5 stars64.64%
- 4 stars25.17%
- 3 stars6.69%
- 2 stars1.88%
- 1 star1.60%
DIGITAL MARKETING ANALYTICS IN PRACTICE からの人気レビュー
Excellent course. Gave me a great idea regarding the basics of Marketing Analytics. Highly recommended for those who has no prior knowldege about the Marketing Analytics Process
Wonderful course that gave a lot of insight and adequate case studies. The lecturer was fantastic, quite easy to listen to and making everything seem interesting. Great job!
Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.
thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.