The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution.
提供:


このコースについて
貴社では、従業員に需要のあるスキルを訓練させることによって利益を得ることができるでしょうか?
Coursera for Businessを試す貴社では、従業員に需要のあるスキルを訓練させることによって利益を得ることができるでしょうか?
Coursera for Businessを試す学位の取得を目指しましょう。
シラバス - 本コースの学習内容
Course Overview and Digital Dominance
Analog Resistance
Digital & Analog Synergy
Analog Transformation
レビュー
- 5 stars81.39%
- 4 stars12.20%
- 3 stars3.56%
- 2 stars1.16%
- 1 star1.67%
THE DIGITAL MARKETING REVOLUTION からの人気レビュー
Aric is an amazing instructor, and the way he teaches is really amazing. Learned a lot of things about how should one prepare for the analog world in this digital age.
Mr. Aric Rindfleisch is undoubtedly one of the best when it comes to online courses, and designing them. Enjoyed this course, exercises, all the lectures, and everything.
It's very interesting to learn the concepts of market in the analog world. Starting with digital dominance to analog resistance, then from synergy to transformation.
I learned to view the marketing in the analog world from a different angle , and learned how to interact with digital methods for the best gain in the analog narketing.
デジタルマーケティング専門講座について

よくある質問
いつ講座や課題にアクセスできるようになりますか?
この専門講座をサブスクライブすると何を行うことができるようになりますか?
学資援助はありますか?
さらに質問がある場合は、受講者ヘルプセンターにアクセスしてください。