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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,888 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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701 - 725 of 4,598 Reviews for Foundations of Digital Marketing and E-commerce

By حمزة ا

Aug 7, 2022

it was a great raid I enjoyed learning about this feald I loved the way they did about organizing the information everything was so smooth to understand.

By Abdur r

Oct 2, 2023

Really helpful and detailed in describing digital marketing strategy, marketing planning, data analysis, reporting, and self-confidence in this course.

By Ana K

Aug 21, 2023

Great course. Goes into enough detail to make a person completely new to the field understand the bases, while also keeping it simple and uncomplicated.

By Fatima F

Aug 6, 2023

Great introductory course about Digital Marketing. New concepts are introduced and explained in an easy and understandable manner. Not too overwhelming.

By Rafa

Jul 23, 2023

I enjoyed this course. The instructor was pleasant and spoke clearly. I feel that I learned a great amount of useful information and would recommend it.

By Francis K A

Apr 6, 2023

This course is very interactive and professional addressing the foundational skill sets that are needed by digital marketers to triumph in their fields.

By Aynur S

Dec 22, 2022

This was an amazing start to digital marketing and e-commerce career, and I'm very excited to learn more in the next courses. Thank you for the course!)

By Errol K

Nov 13, 2022

This course was informative, engaging and valuable. I would recommend this course to anyone interested in learning about Digital Marketing or E-commerce

By Syed S A

Aug 26, 2023

Excellently covered all the foundational knowledge, It will at least give you an overview that if you should start a career in digital marketing or not

By DAVID A A P

Apr 13, 2023

El cueso tiene una metodologia e información muy valiosa que permite comprender muy facilmente los temas base del mecadeo digital.

Recomiendo este curso

By Abdul Q

Mar 3, 2023

It is very exciting and informative course, covering many insights related to digital marketing and e-commerce which we all might have not known about.

By Dyego D M

Oct 26, 2022

This course was an incredible experience, in addition to the knowledge in learning to overcome challenges, it was exciting to participate in the course

By victoria s

Oct 7, 2022

This was a great way to get introduced into the world of Digital Marketing and E-Commerce. The modules were very easy to learn and very comprehensive.

By Barkha G

Aug 12, 2022

Great course and insights. As a marketing professional for the past 9 years, this course was a refreshing insight into the latest trends and practices.

By suyash s

Jun 7, 2022

Good module for introduction to various aspects of Digital Marketing. Well presented with oncise reading materials and explanations as well as quizzes.

By Sijan M

Jan 23, 2024

very very easy to understand thank you google and coursera for this amazing course and amazing start also thanks a lot for giving me the financial aid

By Ricardo S

Jun 15, 2023

Great Course, well explained, bit sized, full of videos, detail explanations. Coursera Platform great experience. Thank you Google, thank you Coursera

By Cynthia M

Sep 28, 2022

This was very interesting and enjoyable. It has helped me a lot in making sense of most of the terms I have been encountering in my current position.

By miphyk89

Jun 8, 2022

Easy to follow as it is very simply explained, especially for a complete newbie. I enjoyed the different medias used as to not make the course bland.

By Thidarat P

Feb 12, 2024

I really appreciate that you give an opportunity for me. This course is totally great for everyone who want to learn more about digital marketing.

By Fatimah A

Oct 31, 2023

I am happy I enrolled for this course. I learnt from the beginning till the end of the course. It was well detailed and explicit. Thank you at Google

By Erik N

Aug 26, 2022

Good course structure with videos, text explanations, deinitions, and wonderful one quiz and assignments help you to freshly remember the keypoints!

By Geraldo G

Jul 18, 2022

This course is excellent! I love the layout of the classes such as videos followed up by reading and quizes. This helps memorize all the information.

By Fathi B

Jul 17, 2022

ce cours de digital marketing et e-commerce est d'une grande opportunité surtout qu'il s'inscrit dans la tendance mondial actuelle de digitalisation.

By Ionut M

Apr 4, 2024

Clear and easy to follow with sufficient material to have a good understanding of what Digital Marketing means. Looking forward to the next courses!