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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,372 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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801 - 825 of 4,515 Reviews for Foundations of Digital Marketing and E-commerce

By Temiloluwa A

Aug 12, 2022

Thank you Google for this training, my appreciation goes to Joi for her style and simplicity in explaining each topic in explicit manner.

By Solayka R D

Jul 8, 2022

It was very informative and was structured in a way that allows easy understanding. I am excited to finish the entire program! Thank you!

By Ogbu E

Sep 5, 2023

This is one of the most interesting learning platforms for career building and and am really happy to have enrolled in the first place.

By Naman I

Jul 16, 2023

This is undeniably one of the best courses I have ever undertaken, offering a wealth of knowledge and proving immensely helpful.jai hind

By Alise R

May 13, 2023

Very good overall explanations about Digital Marketing. Easy to go understand, I liked that each theme were split into smaller sections.

By Precious A

Jan 26, 2023

This program is very insightful! I learnt so much about the digital marketing space, from generating leads through awareness to loyalty.

By Miguel A H D

Dec 27, 2022

Buenísimo, entretenido, dinámico, con materiales, videos y cuestionarios que maximizan el aprendizaje, buenos ejemplos, la verdad el #1.

By Waqar A

Nov 23, 2022

Awesome course. What I liked the most about it was that the course will help you have solid digital marketing and E-Commerce foundation.

By JACOB J

Aug 22, 2022

The Foundations of Digiatl Marketing and E-commerce is a fantastic couse that is explained very well and it can be understood by anyone

By Jen P

Aug 14, 2022

Easy and comprehensive. I really enjoyed the learning style and think it helped me with understanding what is expected out of a DM role.

By Christine B

Aug 3, 2022

User friendly, engaging and it helps you learn by educating you when you answer a question incorrectly. Enjoying this form of learning!

By Sharmin J

Jul 8, 2023

I did my undergrad specialised in Marketing yet I learnt so many new things just in the span for first 4 weeks! absolutely recommended.

By Margarita P V

Apr 28, 2023

Este curso, me pareceio muy bien estructurado, muy sencillo de seguir y, de comprender cada uno de sus capitulos. Lo recomiendo al 100%

By Rez A

Mar 28, 2023

Learned so much, definitely recommend to build a solid base for digital marketing and even to refresh for more experienced individuals.

By Ali A T

Nov 2, 2022

A lot of thanks Google and Coursera for this worthy course and platform. It's full of knowledge. I highly recommend this for beginners

By leticia s

Sep 3, 2022

I loved it!! I feel amazing that i was able to finish this course and a sense of self pride is rushing over me. I could not be happier!

By Sneha M

Nov 5, 2023

Very well structured content and mode of delivery. Keeps you engaged and covers topics that previously felt overwhelming to self-study

By Tom C

Sep 23, 2023

Great foundational information! I feel like I learned a lot and have a good start toward a career in digital marketing and e-commerce.

By Duncan H

Jul 3, 2023

This course was quite amazing. It did a great job of distilling info into simple digestible formats that made learning more conducive.

By Shelly A

May 18, 2023

I love this course! Wonderfully organized to ensure success for the students who take it. Thank you Google for creating these courses!

By shahab k

Apr 9, 2023

Very informative and easy to understand course that has a lot of valuable content to grab and I am really happy to learn these stuffs.

By Alnelldo J C

Mar 21, 2023

From this first course, i learn so much about the foundation of digital marketing dan e-commerce that will help me in my future carier

By Pratyush G

Mar 16, 2023

This course truly build my foundation in Digital Marketing and E-commerce and also pushed my confidence to move further in the course.

By amanda s

Jan 29, 2023

The best course.

Very detailed and requires a lot of commitment which makes you more disciplined as an individual. I have learnt a lot.

By Sarah K

Jan 28, 2023

I have learned a lot of new things in this course that's going to help me in my future. And I am very excited to continue this course.