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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,007 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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826 - 850 of 4,440 Reviews for Foundations of Digital Marketing and E-commerce

By Louis V d V

Feb 9, 2024

For a complete beginner, this foundational course was of immense value to me in my quest to start a new career in Digital Marketing!

By Kristine Y

Dec 27, 2023

I enjoyed listening to the narrator. She was smart, pleasant and engaging but not over dramatic like other online teachers I've had.

By Mohsen A

Nov 8, 2023

Great presentation. You provide, videos, then rading, then video and more reading, then quiz. This is an effective way for learning.

By Dirkson A

Sep 19, 2023

This course provides ease in learning, structured content, and boosts confidence to complete the entire material . This is the best.

By Ayman S

Aug 23, 2023

A comprehensive entry level course that introduces digital marketing and e-commerce concepts in a smooth and easy to understand way.

By Carolina M M

May 15, 2023

Great overview of what is about to come in the course! The teacher is very on-going and she explains very well. I really enjoyed it.

By Edgar A

Dec 27, 2022

Great course, thanks Google for putting all of this information available for people willing to do something different for a living.

By Paola H

Nov 8, 2022

This first course really explains well what digital marketing is. You will learn all concepts and structures needed to move forward.

By Mir S A

Oct 2, 2022

This course easy to learn and in deepth of knowledge of foundation of digital marketing and ecommerce. Just awasom course out line.

By Christophe J

Jul 16, 2022

J'ai bien aimé. C'est une bonne base et un bon rafraîchissement même pour ceux qui comme moi ont appris par eux-même au fil des ans.

By Mark A M

Nov 12, 2023

Excellent course. Well developed and the content was great, easily understood, and well manged. So far, I really like the course!

By Tatiana A

Mar 31, 2023

Learned many things I did not know about Digital Marketing and E-commerce. Classes are very clear and the quizzes are very helpful.

By Mohsin A S

Jan 23, 2023

really amazing works by coursers and lecturers but please make certificate in English , because my name on certificate write wrong

By Gabrielle

Jan 20, 2023

Very interesting and well made, with lots of different formats (video, reading, tests) so it;s easy to keep focus and get rewarded.

By Peter T

Nov 30, 2022

I've loved every step of the learning experience! I love this course and the way google and its staff put it together thank you!!!!

By Christie's W

Sep 16, 2022

I have already learned so much and even put the skill into practice by the end of Course 1 of this certificate. Thank you Google!

By Lawrence A

Jul 25, 2023

Real life situations clearly revealed in the course with precise yet in a simplified way to make the learning process enjoyable!!!

By Israel B

Jun 27, 2023

am amazed on how flexible the learning plan is, how easy it is to understand what was taught and how user friendly the platform is

By AnaRuth F

May 20, 2023

Un curso para aprender de una manera fácil y rápida los fundamentos del Marketing. Se para rápido el tiempo y se aprende bastante.

By Ali F

Nov 8, 2022

I learn lots of things from this course . Google is my ideal platform. I prefer to everyone learn from google and grew up quickly.

By abzluvvsossa

Oct 27, 2022

WOW! This course is so informative and just great if you want to learn about the fundamentals of Digital Marketing and Ecommerce.

By Khor Y H

Aug 12, 2022

Is a great course, is a study journey, and also is a good course for those with zero knowledge of digital marketing and e-commerce

By Henok K

Jun 27, 2022

This course is amazing.The coure conent , the methodology, the length , the questions, cases .Every thing was made smart. Flawless

By Rahman

Mar 26, 2024

This is just the beginning; it's the 1/7 courses. It covers in detail many of the concepts you will study throughout the program.