With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
このコースはHotel Management: Distribution, Revenue and Demand Management専門講座に属します。
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このコースについて
貴社では、従業員に需要のあるスキルを訓練させることによって利益を得ることができるでしょうか?
Coursera for Businessを試す習得するスキル
- Pricing
- Revenue Management
- Forecasting
- Segmentation Analysis
貴社では、従業員に需要のあるスキルを訓練させることによって利益を得ることができるでしょうか?
Coursera for Businessを試すシラバス - 本コースの学習内容
Getting Started with Revenue Management
Introduction to Segmentation
Introduction to Forecasting & Budgeting
Introduction to Pricing
レビュー
- 5 stars70.24%
- 4 stars21.28%
- 3 stars5.57%
- 2 stars1.54%
- 1 star1.34%
THE FUNDAMENTALS OF REVENUE MANAGEMENT: THE CORNERSTONE OF REVENUE STRATEGY からの人気レビュー
Overall pretty clear and very informative. However a lot of the extra reading materials were links that no longer work. Otherwise, very concise introduction to this topic.
The course is so helpful and it was delivered in a very clear term, the instructor are very knowledgable of the subject with excellence presentation skills.
Good course. To be honest, I didn't like the final exam. I think the exercises are too simplified and have a lot of assumptions, specially for the elasticity of demand of some customer segments
Excelente curso, explica los conceptos fundamentales del Revenue Management que son tan fundamentales para la optimización de la utilidad de la empresa
Hotel Management: Distribution, Revenue and Demand Management専門講座について

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