With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
このコースはHotel Management: Distribution, Revenue and Demand Management専門講座に属します。
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このコースについて
貴社では、従業員に需要のあるスキルを訓練させることによって利益を得ることができるでしょうか?
Coursera for Businessを試す習得するスキル
- Pricing
- Revenue Management
- Forecasting
- Segmentation Analysis
貴社では、従業員に需要のあるスキルを訓練させることによって利益を得ることができるでしょうか?
Coursera for Businessを試すシラバス - 本コースの学習内容
Getting Started with Revenue Management
Introduction to Segmentation
Introduction to Forecasting & Budgeting
Introduction to Pricing
レビュー
- 5 stars70.21%
- 4 stars21.30%
- 3 stars5.58%
- 2 stars1.55%
- 1 star1.34%
THE FUNDAMENTALS OF REVENUE MANAGEMENT: THE CORNERSTONE OF REVENUE STRATEGY からの人気レビュー
Very good. Just a few minor draw backs, most of the online complimentary links for reading and videos are not working or require you to sign in to a third party account.
It has been a great learning experience. Learnt a lot of new things. Thank you Coursera, Essec Business School and Duetto for guiding me.
Have a wonderful day ahead!
Good collaboration between Essec and Duetto.
Suggestion: more real life example or more exercise in form of excel for forecasting.
Good course. To be honest, I didn't like the final exam. I think the exercises are too simplified and have a lot of assumptions, specially for the elasticity of demand of some customer segments
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