In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
- 5 stars78%
- 4 stars16.85%
- 3 stars3.37%
- 2 stars0.88%
- 1 star0.88%
THE FUNDAMENTALS OF HOTEL DISTRIBUTION からの人気レビュー
Very Insightful course to the understanding of hotel distribution systems, the channels that can be adopted by each property, and the pros and cons of each!
The course content is great, and the teacher is fantastic.
It needs some updating though. 7 years is a lot. The industry has changed a bit since.
I like it and I did never imagined the abundance of its content based on today's market.
Really the course helped me a lot and immediately started implementing what I learned.
Thank you Coursera
Gained an in-depth knowledge on Hotel Distribution and how best a hotel can work with an OTA.Special Thanks to our Learned Instructor Mr.Peter O'Connor.
Hotel Management: Distribution, Revenue and Demand Management専門講座について