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International Marketing & Cross Industry Growth Capstone Project に戻る

延世大学校(Yonsei University) による International Marketing & Cross Industry Growth Capstone Project の受講者のレビューおよびフィードバック

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This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following: 1. Situation Analysis for their chosen company or brand. 2. Marketing Mix Analysis for their chosen company or brand. 3. Cross Country Innovation Plan when expanding abroad. 4. Cross Industry Innovation Plan when sourcing ideas or expanding into another industry. All of these analyses will have templates that will be explained in the video lectures using an exemplar case, "Yuhan Kimberly." You will be required to choose a company on which these analyses will be performed. As such, the intent will be to provide you an integrated set of insights and application to a chosen managerial situation and problems at hand in the context of a specific region or country. You will be required to also choose another industry (from the ones covered in the Specialization: B2C, B2B, Healthcare, Hospitality, Entertainment, Sports) when developing your Cross Industry Innovation Plan. For example, if you work for a company in the Healthcare industry and have analyzed that company, you should then conduct a Cross Industry Innovation project using concepts from a different industry such as Entertainment....
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International Marketing & Cross Industry Growth Capstone Project : 1 - 10 / 10 レビュー

by Johannes B W

2016年9月7日

by Soraia M

2020年9月22日

by Phan T A

2016年9月3日

by KOLLA B S

2020年7月4日

by Kingsley T L

2020年9月25日

by Van A N T

2022年9月4日

by Diego A P G

2017年5月25日

by Sachin P

2021年7月13日

by Babu

2017年8月17日

by Elizabeth N C

2021年10月16日