Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world.
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このコースについて
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Coursera for Businessを試す学習内容
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
習得するスキル
- Digital Marketing
- Data Collection
- Analytics
- Data Analysis
- Data Visualization (DataViz)
貴社では、従業員に需要のあるスキルを訓練させることによって利益を得ることができるでしょうか?
Coursera for Businessを試す学位の取得を目指しましょう。
シラバス - 本コースの学習内容
Course Overview and The Day The Geeks Took Over
The Consumer Brand Relationship
The Science of Analytics (Part 1)
The Science of Analytics (Part 2)
レビュー
- 5 stars66.88%
- 4 stars24.30%
- 3 stars6.40%
- 2 stars1.45%
- 1 star0.96%
DIGITAL MARKETING ANALYTICS IN THEORY からの人気レビュー
Base content is good
Consider merging this course with the next one i.e Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.Many of the readings and slides are common
A very well covered course. However, it would have been great if examples and best practices were included depicting the use of various digital techniques in a bit more detail. Regards.
Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.
I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !
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