In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
- 5 stars85.15%
- 4 stars12.44%
- 3 stars1.19%
- 2 stars0.14%
- 1 star1.04%
DEVELOPING A MARKETING MIX FOR GROWTH からの人気レビュー
Absolutely outstanding course. the professor is amazing and this class is highly recommended.
I really enjoyed this course. This course offers real insight about marketing mix, consumer behaviour and Market research!!! . I would definitely recommend people to do this course.
Wonderful class by a very fun and knowledgable professor who has a true passion for his work. I loved this class!
This subject gave me good knowledge about the subject and the videos helped me to understand the basics