With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices).
- 5 stars56.06%
- 4 stars25.94%
- 3 stars9.62%
- 2 stars2.09%
- 1 star6.27%
MEANINGFUL MARKETING INSIGHTS からの人気レビュー
well explained. It would be more good if an entirely new worksheet is given for work at the end of course
Very interesting course with lots of career pertinent information and learning.
This course went in depth into some excel functions used for analyzing sales and marketing data, really thought it was useful.
Great content. The hands-on approach and the use of actual tools with basic software are just great.
Foundations of Marketing Analytics専門講座について