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Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,598 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

SE

Dec 27, 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

RR

Jan 28, 2021

An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

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76 - 100 of 401 Reviews for Measure and Optimize Social Media Marketing Campaigns

By Janette F

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Jan 8, 2021

The instructor gave clear instructions. I am not good at math but I was able to understand the concepts presented in this class. Very good!

By Kemal E G

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Jan 10, 2021

well it was seeming daunting till the instructor speak..

great infos i got and now feeling better to try dive in to digital marketing world

By Domingo M

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Feb 20, 2023

Great info about how to measure the results and then optimize the campaigns to produce the best results for a client or for your business

By Francisca S

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Aug 29, 2022

Really interesting information about how to analize data information get through advertising on social media platforms. Recomended 100%

By Magda G S

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Jan 13, 2021

This course is amazing! It helps you have a better understanding of what metrics are valuable & how to communicate results! Thank you!

By Emad E F

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Jan 14, 2024

Meta Courses are invaluable and have helped me to get a holistic overview of the digital marketing essence, a learner should have.

By Luis

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Mar 27, 2021

Ha sido una experiencia muy gratificante, realmente he aprendido muchísimo. Gracias a los tutores y compañeros. Éxitos para todos!

By Ibrahim M A

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Mar 15, 2021

The presenter was great and facilitates the material, on the other hand, all the subjects were fruitful and enhanced my knowledge.

By Nken J B

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Jan 18, 2023

Amazing course. I learned everything I need to be an excellent social media marketer as well as a mastering of Meta ads platform.

By Sandra G

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Mar 24, 2021

I love Anke and how she presents. I think it is great she always names various websites/companies that can assist with the work.

By Rafael S A

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Feb 8, 2023

An excellent course, very well run where I learned key elements for my professional development. thank you very much coursera

By Mikko

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Mar 31, 2022

Extremely informative. I love learning about the best practices- what to do and what not to do. This course was very helpful.

By Farnaz

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Apr 16, 2023

For those who have never studied digital marketing before, this course is incredibly useful and surprisingly easy to learn.

By Raúl A M P

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May 15, 2021

Ha sido un proceso arduo lleno de compromisos y ante todo de una gran motivación para continuar avanzando.

Muchas gracias.

By Mfonobong E

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Jul 25, 2023

this was an interesting and eye opening course for me. i loved that it challenged me to be disciplined to finish through

By VANESA M C

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Aug 18, 2021

The instructor of this course is a professional, thanks to her classes and examples the topics are more understandable.

By Joy J

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Oct 31, 2021

STUDYING THIS COURSE EXPOSED ME A LOT TO THE WORLD OF MARKETING. a GLANCE GOT ME HOOKED THROUGHOUT THE WHOLE COURSES

By Zahidur R A

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Mar 31, 2021

I am very much happy to do this course. The instructor was highly qualified & knowledgeable regarding this course.

By Shingirayi I S

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Apr 12, 2021

Exceptionally delivered course. All the important concepts were broken down expertly and were easy to understand.

By Sonia z m

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Dec 24, 2022

very useful information I have ever got with my journey as a fresh marketer , great step forward, thank you Meta

By Omar M

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Jan 21, 2023

Its was amazing learn all about how to align metrics with your marketing goals and data analysis techniques .

By Mauro A C

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Sep 23, 2022

Some parts were a bit too technical, but it was amazing to learn from it, it was very smooth and enjoyable

By atif C

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Aug 29, 2022

By taking this course i am able to learn amazing terms used in fb marketing.Thanks for this valuable course.

By Azhar M

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Aug 3, 2023

It was one of the best course taught me how to spend my money wisely and get the beat out of meta platform.

By Ma T S

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Apr 23, 2023

I learned a lot of new things about ad campaigns especially how to measure and optimize in the right ways.