University of California, Irvine
Mobile Marketing, Optimization Tactics, and Analytics
University of California, Irvine

Mobile Marketing, Optimization Tactics, and Analytics

This course is part of E-Marketing Specialization

Taught in English

Some content may not be translated

Stephane Muller

Instructor: Stephane Muller

4,522 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.6

(34 reviews)

Beginner level

Recommended experience

11 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform

  • Analyze and optimize marketing efforts to improve business outcomes

  • Develop a digital marketing plan designed to meet your goals and objectives

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(34 reviews)

Beginner level

Recommended experience

11 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the E-Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

Welcome to Module 1: Introduction to Mobile Marketing. Cell phones, iPods, and iPads have become an everyday part of life. That’s why the ability to engage your audience in a mobile environment is key to the success of your business. In this module, we will review the basics of a mobile marketing strategy and identify the ways you can use mobile devices and networks to achieve your marketing objectives. We will also review how to select a mobile marketing platform that aligns with your business and its specific goals and needs.

What's included

1 video4 readings1 quiz1 discussion prompt

Welcome to Module 2: Mobile Applications. Now that you are familiar with the basics of mobile marketing, it’s time to take a closer look at how mobile applications, known commonly as apps, differ from mobile websites. We will review hybrid models and various features of mobile apps that can enhance a customer’s mobile experience. These lessons will ultimately leave you with a better understanding of mobile apps and how, if designed effectively, they can generate revenue for your business or product.

What's included

4 readings1 quiz1 discussion prompt

Welcome to Module 3: Once your audience has been acquired, converted, and retained, there are steps marketers can take that will make it easier and more affordable to sustain a marketing campaign and increase the likelihood that it will be successful in the long run. In this module, we will explore how to maximize your return on investment through website optimization tactics, and how to use Key Performance Indicators (KPIs) in your marketing plan.

What's included

1 video4 readings1 quiz1 discussion prompt

Welcome to Module 4: Testing Methodologies and Tools for Analytics. The ability to collect and analyze data is key to any marketing campaign. Marketers need to know what specific aspects of a campaign are working and which aspects need improvement. That is why this final module is dedicated to testing. We will begin by reviewing various testing methodologies before learning how to create a unique testing strategy for your business or website.

What's included

3 readings1 quiz1 peer review

Instructor

Instructor ratings
4.7 (6 ratings)
Stephane Muller
University of California, Irvine
12 Courses51,949 learners

Offered by

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 34

4.6

34 reviews

  • 5 stars

    76.47%

  • 4 stars

    14.70%

  • 3 stars

    2.94%

  • 2 stars

    0%

  • 1 star

    5.88%

MM
4

Reviewed on Apr 4, 2021

AS
4

Reviewed on Aug 19, 2023

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions