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Protecting Business Innovations via Trademark に戻る

香港科技大学(The Hong Kong University of Science and Technology) による Protecting Business Innovations via Trademark の受講者のレビューおよびフィードバック

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137件の評価

コースについて

Protecting Business Innovations Via Trademark Watch Course Overview: https://youtu.be/mUja4iwbrTE Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. This course provides learners with an understanding of how trademark laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations with Trademark as one of several tools that can be used by companies to protect their brands and products. In additional to learning about how trademark law works in theory, we will also discuss situations in which trademark might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation....

人気のレビュー

AA

2020年8月11日

I have benefited from practical issues and the importance of registering in China, even if it is a start-up company, so registering a trademark is the most important step to protect it in the future.

MS

2021年6月4日

One of my favourites of the series. I learned a great deal from both the Instructor and the other learners. The assignments were well-crafted and a treasure trove of new information.

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