Chevron Left
Advertising and Society に戻る

デューク大学(Duke University) による Advertising and Society の受講者のレビューおよびフィードバック

4.7
867件の評価

コースについて

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

人気のレビュー

LV

2022年7月27日

I really enjoyed the course and will use the material I learned to create a month-long learning program as a foreign language teacher of English for the 8th grade students of my school, in Israel.

KD

2018年6月14日

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

フィルター:

Advertising and Society: 1 - 25 / 208 レビュー

by sumitra n

2020年5月23日

by Giorgio G

2017年5月3日

by Nneoma A

2020年11月17日

by vijayan L

2022年8月18日

by Gamze S S

2020年12月13日

by Aine G

2019年2月11日

by Anton M

2020年7月13日

by Filip R

2020年6月12日

by Kyle C

2022年10月17日

by igor b

2020年8月10日

by eunice a

2020年10月18日

by Mahreen M

2020年9月13日

by Jose R M J

2017年6月25日

by Gautam M

2022年5月10日

by Maria V S

2020年10月6日

by Mr. S P

2020年4月15日

by Ravindra K

2020年4月1日

by Mohak B

2020年4月17日

by cogochi1997

2018年12月24日

by Hotsaliuk H

2020年5月16日

by WARISARIYA

2020年10月7日

by gulsah y

2020年5月11日

by Momoe K

2020年4月23日

by stevi j

2020年6月25日

by Sarah J

2020年5月27日