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Learner Reviews & Feedback for Statistics for Marketing by Meta

4.8
stars
153 ratings

About the Course

This course takes a deep dive into the statistical foundation upon which marketing analytics is built. The first part of this course will help you to thoroughly understand your dataset and what the data actually means. Then, it will go into sampling including how to ask specific questions about your data and how to conduct analysis to answer those questions. Many of the mistakes made by Marketing Analysts today are due to a lack of understanding the concepts behind the tests they run, leading to incorrect tests or misinterpreting the results. This course is tailored to provide you with the necessary background knowledge to comprehend the "what" and "why" of your actions in a practical sense. By the end of this course you will be able to: • Understand the concept of dependent and independent variables • Identify variables to test • Understand the Null Hypothesis, P-Values, and their role in testing hypotheses • Formulate a hypothesis and align it to business goals • Identify actions based on hypothesis validation/invalidation • Explain Descriptive Statistics (mean, median, standard deviation, distribution) and their use cases • Understand basic concepts from Inferential Statistics • Explain the different levels of analytics (descriptive, predictive, prescriptive) in the context of marketing • Create basic statistical models for regression using data • Create time-series forecasts using historical data and basic statistical models • Understand the basic assumptions, use cases, and limitations of Linear Regression • Fit a linear regression model to a dataset and interpret the output using Tableau and statsmodels • Explain the difference between linear and multivariate regression • Run a segmentation (cluster) analysis • Describe the difference between observational methods and experiments This course is designed for people who want to learn the basics of descriptive and inferential statistics and analytics in marketing....

Top reviews

LL

Aug 30, 2022

Statistics for Marketing has to be one of the best courses so far, mostly because it has been the most challenging, taking my knowledge and application of Statistical Analytics to the next level.

JD

Feb 13, 2023

Absolutely amazing course! Very straightforward and educational. No complicated lessons and perfect explanations for all topics! I wish the rest of the courses were like this! Wonderful job!

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1 - 25 of 35 Reviews for Statistics for Marketing

By Fahad K

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Oct 25, 2022

Amazing, i learn alot of new concepts and surprised to see how stats is used in marketing. Thanks Coursera.

By Samantha L

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Apr 20, 2022

I really enjoyed the the teachings and the teacher of this course, but I'm unable to complete this course because there are no submissions for me to review in the peer review assignment.

By Ahmad A A

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Jul 4, 2023

This is one of the best courses I have ever taken. Excellent communication and mode of delivery. Great content delivered in a systematic and efficient manner.

By Anna W

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Apr 14, 2023

Pros:

- Great real life explanation of statistical concepts, I was finally able to grasp it

- Statistics in Excel

- Capstones

Cons:

- No real TA support

- I had some doubts regarding the dataset and received no answer from TAs

- There was no opportunity to apply some of the concepts learned

By Bruce M

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Mar 7, 2024

This instructor was so clear, and his enthusiasm was so evident, that he made it fun to take the course without anxiety. In other courses, I have sometimes not known how to find the information that was on the final assessment but wasn't easy to discover in the videos, but in this case, the pacing was fabulous. As a medical writer and translator, as well as a knowledge technology developer, I've worked with people who understood statistics deeply, but this is the first course in Statistics I've taken that made me feel like I have a solid grasp of the foundation, even though I realize there is a lot more to the subject.

By Carl S

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Mar 14, 2023

I liked the course overall,. My only problem was with using tableau. There wasn't a "practice" page for the class to use tableau., and I since I'm not sure I'll have to use it again for the certificate program, I opted to figure out how to do things in Excel. I guess I'm saying I would've like a practice page for Tableau, that didn't involve creating a separate account.

By Otuniyi O

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May 20, 2022

I totally enjoyed it. It helped me see concepts that I knew in another different light. The fact that these concepts were tied to real-world use cases made the course more practical. And it was delivered at just the right pace with a great Capstone project to complete the course. 100% recommend!!!

By Christine M

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Sep 12, 2022

This was a great course and well delivered to provide an understandable foundation for statistics. The content was relevant and the capstone allowed for an introductory practice of utilizing the concepts.

By lu l

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Aug 31, 2022

Statistics for Marketing has to be one of the best courses so far, mostly because it has been the most challenging, taking my knowledge and application of Statistical Analytics to the next level.

By Jalen D

•

Feb 14, 2023

Absolutely amazing course! Very straightforward and educational. No complicated lessons and perfect explanations for all topics! I wish the rest of the courses were like this! Wonderful job!

By Javed A

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Oct 5, 2023

Great teacher Camron Dodd. He explained every topic in this course with excellence. I suggest it to everybody who is interested in Data Analytics.

By Anna M

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Jan 24, 2023

The instructor is just fantastic in all ways! Very clear and explicit in explanations and encouraging. I loved this course from beginning to end.

By Guilherme M

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Sep 13, 2022

I believe that this is the important course of this module, it is the basis of all the knowledge to evolve in your career as a data scientist.

By Eber S

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Sep 13, 2023

Excelente curso. Explicado de manera secilla y con ejemplos prácticos.

By Mohammed B M

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Oct 21, 2022

Just need to improve the quality of videos (clearity and resolution)

By vignaux

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Nov 17, 2021

very exhaustive and well construct. A very pleasant course!

By MARIA P M

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Feb 6, 2023

me gusto mucho el curso para repasar estadística

By M F S

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Aug 10, 2022

Refresh memories about statistics....

By Lilly T

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Mar 21, 2024

What I learnt was so useful!

By Gabriel E A A

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Apr 22, 2022

was amazing and very fun.

By RAJANI K C

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Jan 7, 2023

A well organized course.

By Oladayo F

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Jun 15, 2022

Detailed and insightful.

By Sandro G C

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May 11, 2023

Excellent course!!!

By UmamaheswaraRao P

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Dec 21, 2022

EXCELLENT COURSE

By Alejandro G

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Dec 8, 2022

Me encantó.