En este curso podrás explicar el concepto de storytelling, cómo se puede utilizar en cualquier organización o marca personal y proporcionar a los estudiantes las herramientas para crear historias de marca a través de canales de comunicación tradicionales y nuevos medios. Evalúa críticamente la utilización de estrategias narrativas en diferentes sectores y géneros. Proporciona a los estudiantes la oportunidad de aplicar un método de stroytelling a un proyecto práctico.
Storytelling - Relanza tu Marca
Storytelling - Relanza tu Marca
This course is part of Innovación en los Negocios y Disrupción Digital Specialization
Taught in Spanish
Instructor: Lorena Amarante
Included with 
Course
Gain insight into a topic and learn the fundamentals
4.8
(15 reviews)
Intermediate level
Recommended experience
15 hours (approximately)
Flexible schedule
Learn at your own pace
What you'll learn
Comprender el concepto de storytelling y su aplicabilidad a organizaciones y marcas personales.
Adquirir herramientas para crear narrativas de marca utilizando canales de comunicación tanto tradicionales como nuevos.
Desarrollar la capacidad de analizar estrategias narrativas en varios campos y géneros, y aplicar técnicas de narración a proyectos del mundo real.
Details to know
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Assessments
18 quizzes
Course
Gain insight into a topic and learn the fundamentals
4.8
(15 reviews)
Intermediate level
Recommended experience
15 hours (approximately)
Flexible schedule
Learn at your own pace
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Innovación en los Negocios y Disrupción Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Entender lo que es y no es el storytelling, la necesidad de todo ser humano de contar historias y cómo esto puede ser utilizado desde una perspectiva de negocios.
What's included
5 videos7 readings4 quizzes2 discussion prompts
Para cualquier marca, es imperativo ir más allá de un simple comercial o jingle. En este módulo aprenderemos las técnicas para comunicar estratégicamente, y al mismo tiempo incorporar nuevas reglas y estrategias para la era digital.
What's included
9 videos2 readings5 quizzes1 discussion prompt
A veces la narrativa no son historias sino que las historias son contadas por números.
What's included
4 videos3 readings4 quizzes3 discussion prompts
¿Cómo creas la historia que la acompaña?
What's included
4 videos5 readings5 quizzes2 discussion prompts
Instructor
Offered by
Recommended if you're interested in Business Strategy
Universidad de Palermo
Parsons School of Design, The New School
Fundação Instituto de Administração
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