If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.
Some familiarity with business is helpful, but not required.
Jean Manuel IzaretSenior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
Ronald T. WilcoxNewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
- 5 stars85.51%
- 4 stars14.01%
- 3 stars0.46%
MARKET AND COMPETITION IN PRICING STRATEGY からの人気レビュー
Good for basic understanding and it is a beginners course
I think this course is useful for a person like me who never learned economics before in order to transfer into the business consulting field.
I still need to look how the course can be applied to digital products and apps world. May be you can add more lectures on that? I am happy to share some stuff on that
Great course, Great tutors and helps me in many ways to grow. Thanks to the UVA and BCG teams.
Pricing Strategy Optimization専門講座について