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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,093 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

LK

Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

RA

Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

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301 - 325 of 1,354 Reviews for Digital Product Management: Modern Fundamentals

By Kamala K S

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Feb 2, 2019

The course structure and the frameworks explained can be applied into practice immediately. I would recommend this course for both existing and future product managers alike.

By Robianesar B

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Nov 2, 2017

Great course, it really bring you up to speed the knowledge of Product Management. The content, examples and the instructor way of teaching are excellent. Highly recommended.

By Monika M

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Jun 25, 2017

Extremely useful course, it helps you advance in your PM career but also give you hints to upgrade any digital project you have in mind from a web page, video game, blog etc.

By Brodie W

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Mar 9, 2023

Very informative, with clearly explained concepts and tips. I believe I will come away from this course as a much more effective product manager, and technical professional.

By Judy P

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Dec 9, 2020

Great introduction to Product Management. I'm new to product management and it helped give me a base of knowledge and a list of classes I want to take next to keep learning.

By Joshua C

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Jul 1, 2022

Amazing course! A lot of insight into Product Management with a alot of application in the Product world. Would reccommend this course to anyone looking to go into Product.

By Alysha V B

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May 3, 2021

This really exceeded my expectations. Alex is so clear and lays information out just when you need to hear it. He also gives such practical and hands-on resources and info.

By Nicholas G

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Dec 12, 2019

Very good. Sometimes I felt it was more focused on current PMs that wanted to grow in their role, but still a tremendous amount of insight for those of us new to the field.

By Magda J

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Dec 10, 2017

This is my first course on coursera, and I love how coursera works.

I also really enjoyed the subject matter of my course and the lecturer. I've learned so much!!

Thank you!

By Rildwan B

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Jan 19, 2020

The course is an exciting introduction into the overview of Product Management. It is highly recommended as the instructor and guests did justice to every area of concern.

By Jatin K

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Jun 30, 2021

One of the best courses available on product management with latest tools and concepts and guest talks on real life experience.. loved learning and finishing this course.

By Evyn S

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Nov 1, 2020

Great course and learned a lot about PM. I am an aspiring PM and this definitely Improved my understanding and I feel much better equipped for the Interview and new role.

By Fenli L

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Jul 23, 2020

Great course, learn a ton of new things and very practical to applied at company and have a lot of difference perspective from a lot of practitioner great product manager

By Anaid V

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Jun 21, 2019

Excellent course. I think it is useful for technical people too. You understand the big picture and then apply recommendations and techniques in your own team. Thanks!!!!

By Eitan K S

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Oct 24, 2018

It is REALLY the best course I've taken in Coursera.

I've been a Product Manager for a while, and it really made some order and opened my mind!

Thank you for that course!

By Miguel A R S

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Jul 25, 2021

Great course, very practical and insightful! Proposed activities make us think on the hot topics of the course, as well as train our mind to think as a product manager.

By TOOCHUKWU V A

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Jun 16, 2020

It was a good experience , provided a lot of insights . The industry based interviews provided hands on narratives of how the concepts actually work in practice . Thanks

By Eman A

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Dec 17, 2017

Course is very practical, interesting and informational.

I just miss some knowledge about tools. This needs to access more courses and search for practices.

Thanks indeed.

By Steve V

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Aug 29, 2020

The content and the presenter is brilliant. I couldn't recommend this more to anyone that is trying to sharpen or learn new skills in the Product management discipline.

By Nikhil K

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Mar 30, 2021

Alex has given some really practical examples in this course. What I really loved about this course was that it is highly practical and can be implemented immediately!

By Kasuntha M

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Jan 30, 2021

Great course to learn about Digital Product Management with modern-day applications. I highly recommend this course. Thank you for offering this valuable course to me.

By Budi S

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Nov 8, 2021

Exceptional experiences! Anyone can follow this lecture without any obstacle and use them directly into a real practice. Thank you Coursera for the marvelous journey.

By Nanvadee C

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Oct 22, 2020

this course will help ma to creat a new development of my work and as a manament team. it's useful tools to adapt on collaboratin. Thank you , Professor Alex Cowan !!

By Supriya G

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Apr 14, 2020

One of the best Instructor driven course. Sir, your interview sessions with industry experts were really helpful. Thanks, for sharing your valuable knowledge with us.

By Gresë K B

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Aug 13, 2017

A very good overview of product management fundamentals. Highly recommend it to everyone just starting in product management or wanting to know more about this field.