Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
by Maharshi V•
I was looking for something which we can test and apply in real time and this course precisely cater my need. Jonah Berger is a indeed great professor. Will enrol every course that he will launch.
I Highly recommended this course and his book too
by Hassan T•
Wonderful course with real world examples that were really enlightening. Professor Jonas style of teaching interspersed with real world examples is just the right kind of course for someone aspiring to pursue a career in marketing. Thank you Sir.
by Roshan N•
One of the best short and sweet courses offered by The Legendary Wharton school of business online through Coursera. I just loved the teaching technique of Dr. Jonah Berger be it be explaining the topics or making the concepts fit in your brain.
by Nadia P•
Very interesting videos: content and form are engaging. The quizzes are well built (not just a copy-paste of what was in the videos). I definitively recommend this course to anyone curious about how ideas and products propagate in our societies.
by Deleted A•
This is a very useful and interesting course. Professor explained the concepts in completely and provided examples. This course should make you a better content writer and will help make your messages stickier. I recommend it to budding writers.
by Mel R•
One of the best courses offered online. Clear and easy to follow with engaging and practical content to facilitate understanding and grasp concepts we all want to learn more about and use. I wish more courses were conducted by Professor Berger.
by Siddhant C•
I would like to take this opportunity to congratulate Professor Jonah Berger for compiling such a beautiful course and making it accessible to all of us.
Information is concise and on point and I encourage all marketeers to take up this course.
by Matthew L•
This course was easily digestible and a pleasure to work through. The instructor was able to keep my attention through every video and I feel like I built further off of a lot of topics I learned originally in my advertising classes at school.
This course was really fun and engaging. It was broken down into really digestible elements and had fantastic and memorable examples that helped me learn along the way. Well worth taking for anyone even slightly interested in modern marketing.
by Hon. A D•
This was a great course for several reasons.
1 The information is easy to follow
2 The speaker is very specific and gives lots of case studies
3 The periodic test really help you to think and apply.
4 The information is practical and applicable.
by Asad U Z•
The course is very helpful in introducing the basic ideas and science behind viral marketing and content creation. The course is also very well structured with great stories and content that keep you hooked (obviously!!!)
Great work Professor
by Mike B•
Concise, well-presented course which will get you thinking about how and why ideas spread in social networks. (However, given its brevity, the price of certificates is excessive. Take it for interest and information, not for the certificate.)
by Eddie L•
I read the book of Contagion few years back and listening to this course give me a very useful flashback on the content. It is simple to learn and many stories were given to help better understand the application of these strategies better.
by Evis K•
I enjoyed it as a course, and I wish it had been longer. Professor Berger was able to be very interesting in his lectures, artfully animated, fun other than professional. It was a pleasant time spent in the company learning something new.
by Donna L•
I enjoyed this course, as it was presented in short, digestible segments. The pace was quick, but good for me and I stayed engaged in the content. I'm able to take some ideas and practices from this course and apply to my current job.
by Razan S•
I enjoyed this course, my favorite components of the course were the stories shared. I loved the lectures, the professor is very well-spoken and it's very easy to comprehend his ideas & grasp all of the information in the lecture series.
by Rodrigo F V•
Excelente, muchas gracias. Well done! I own a small company in Chile, Southamerica, and this program has been unvaluable for me. Thanks a lot to the teacher. I hope to follow many other courses like this one. Simple, engaging and useful.
by Katherine G•
It was such a great course! I really learned a lot and while the teaching was going on I was able to apply it to my real life circumstance and it made the scenario even more real. Thanks for everything. I would definitely recommend it.
by Silvia C R•
Very useful content that can be applied to diverse projects: online and tangible products. Thank you very much for this great new perspective on how to to plan, introduce, sell and follow up on its marketing.
Great course! Thanks again!
by Raghdah A•
Informative, enjoyable and interactive, with lots of examples to acquire and retain knowledge and information. Professor Jonah is a strong and effecient presenter, who can deliver complicated information in a simple and enjoyable way.
by Alston W•
It is a good start to understand how the inner science within human behavior can influence our behavior! From multiple fun examples to the comprehensive theories, professor Berger will take you to a wonderful viral marketing journey!
by Harshad D•
A very insightful course. If you want to understand the psychology behind why some things go viral, this is a very concise but detailed course to go through. The professor is also clear and makes learning exciting and inspirational.
by Camille R•
Although the course was very short, I was so inspired by the content that I actually purchased the books mentioned, like "Make It Stick" and "Contagious." Great reads so far and I would like to try other courses with Jonah Berger.
by Mirco I•
Amazing, engaging professor and super interesting content for marketers to be fully ready to understand social networks dynamics and the reason behind successful pieces of content! Great (Assistant Brand Manager from Milan, Italy)
by Allen S C•
I have now taken both courses that Professor Jonah Berger has available, and he is absolutely fantastic. He is extremely engaging, and the material is extremely beneficial. I highly recommend this course, and Professor Berger!