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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,114 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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551 - 575 of 1,642 Reviews for Viral Marketing and How to Craft Contagious Content

By Garima B

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Jul 29, 2018

So wonderful! Practical and easy day to day genius applications ! Completed week 1 and I already love it!! :)

By alexandra c

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Nov 14, 2017

Well communicated and clear, with samples that make easier to understand and think how to apply in real life.

By Alfred M

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Mar 26, 2021

this was the best course ive taken on coursera. the instructor is really good and the topics are captivating

By Karen M

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May 18, 2020

I loved this course.

Prof. Berger teach with storytelling, examples but also figures.

I strongly recommend it!

By Chijioke U

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Jun 12, 2019

Short, direct, practical...filled with plenty of advice that I can use right now to grow my online business.

By Milan S

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Sep 25, 2017

Thanks - keeps your attention and helpful information - something I will be able to use for my yoga business

By Meri D

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Sep 21, 2017

This is a great course, short and sweet. I am so glad that I completed the course successfully. Thank you.

By minu m

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May 6, 2017

The course has helped me look at viral marketing from a scientific perspective which is a lot more sensible.

By cista s

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Jun 17, 2020

The lecture was given with great and related analogies which makes you understand the concept a lot better.

By Arpita K

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May 9, 2020

Amazing insightful and such useful information! Loved every lecture and content put forward in this course!

By Biswajeet R

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Nov 14, 2019

Good learning , will help me a lot to shape my content and choose my platforms to launch my posts and blogs

By Valentino G

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May 15, 2019

The course was very interesting and helped me understanding the scientifical background of viral marketing.

By Julie

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Dec 17, 2017

Short course but full of wonderful, helpful information! Concise and Scientific! Would totally recommend!

By Maksat O

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Dec 2, 2016

That's an fascinating course that turns the things that i thought was random before into the science based.

By Deepak S

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Dec 21, 2015

Awesome course and awesome Professor!!!! Thanks a lot for your amazing designand delivery of this course!!!

By Luigi C

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May 2, 2023

Very good couse... instructor is my personal favorite. Should subtitute the instructor of social norms =/

By WENLU C

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Mar 10, 2021

It is a very useful course, whIch deeply explained the relationship between the environment and marketing.

By Ana J

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Apr 23, 2020

Great course! Learned a lot of useful information! I would recommend it everyone interested in this field.

By usama e s

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Dec 22, 2019

This course was very informative and super easy. Dr. Jonah Berger's style was clear, obvious and powerful.

By Haya A

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Sep 16, 2018

Course is packed with interesting ideas and to-the-point approach. Short course recommended for everybody.

By Balasubramanian S

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Aug 7, 2017

Learning from Jonah Berger is great experience. It would be much better if we can message to Jonah Berger

By Luis A R L

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Aug 2, 2017

I liked it very much. It was easy to understand and to visualize its practical benefits in the real world.

By Anuj S

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Apr 19, 2017

Brilliant course! I would never look at any advertisement the same way as earlier! I Salute the professor!

By Amit B

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Mar 30, 2017

I highly recommend this course. I made a right decision choosing this course. Best one I have came so far.

By Spurthi B

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Jan 1, 2017

very crisp simply easy to relate and understand, shockingly free to access if certificate is not required!