Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
by Ada T•
A lot of this course is based on the topics Professor Berger spoke about in "Contagious". It was an interesting course and I think if applied in all marketing strategies, can be helpful in determining how successful a campaign could be. I enjoyed taking this course!
by Cristina G•
This course has been much more informative than I expected it to be. And definitely much more fun!
Highly recommend it if you're looking to learn basic stuff about digital marketing or if you are already working in digital marketing and feeling like you're in rut!
by marjorie f c•
I enjoyed the course immensely. The lectures were both interesting and informative and I can honestly say that I have learned something new. I now have a set of tools and knowledge that I can apply to my work. The course has definitely met most of my objectives.
by Wissam s•
A very wonderful course, it gave important information in the field of marketing psychology and the foundations for creating viral content and analyzes the advertisements of some major companies and explains the factors that made their content contagious and viral
by Zannina A•
Apart from the well structured classes and the great instructor what is most fascinating is that the key messages which are meant to be conveyed, effortlessly stick to your mind and you are finishing the course knowing that it felt great to enrol for this course.
by Barry S S•
I loved it! Once I got started I couldn't stop learning. The lecturer knows how to get your attention with his captivating stories. A very practical way to get your ideas, messages, products and services to stick with customers and to trigger them into action.
by Rajvi S•
It's really very innovative idea of sharing a thing like that....the idea of crafting a contagious content is just eye catching and interesting...and is really very helpful...and I enjoyed learning the science and psychology behind the popularity of a product!
by Vinitt J•
Great content and i thoroughly enjoyed the course. The professor had an in-depth knowledge about the subject. However he should have mentioned this book "The Tipping Point" as many of the things has already been discussed by Malcolm Gladwell. Thanks anyways
Professor Berger makes every lesson so easy to understand. His clear and relevant examples behind each information is so contagious that it sticks to my brain even after finishing this wonderful course. The lessons got are priceless & I highly recommend it!
by Gautam K•
Excellent course. Very insightful, well structured and supplemented by thought provoking examples to illustrate the underlying content. I will definitely use the knowledge I learnt in this class to make my data and content stick in people's minds. Cheers :)
It is a quite interesting course that enables you to understand how we can best create information more memorable and even impress other people. You get inspired by being shared with those useful principles that are applicable to many domains of our life
by Adrian C V•
What an insightful course for anyone who'd like to improve their social and content strategy! I highly recommend it to both beginners and practitioners in marketing or communications. Mr. Berger makes the lessons interesting and provides useful anecdotes.
by Ann-Elise K•
I have started numerous Coursera courses, and finished few. This course kept me engaged throughout. Lectures were well delivered, content was creative and relevant and I received some take away suggestions and reminders from each week. I highly recommend.
by Conćhita T•
I took this course because I'm curious about Marketing and how I want to know so much more about it,
Had so much fun learning about Crafting Contagious content that can go Viral, I applaud sir Jonah Berger for making this Course worth it and Educational.
by Janet R•
This was an easy course but the professor was engaging and the content was interesting and fun. I learned a lot and have a lot to think about. I’ll refer back to the concepts in this course often as I reposition my small business and redesign my website.
by Amy D•
A very well made course! Professor Berger has an engaging teaching style that makes learning both easy and fun! I never found myself getting bored with his lectures and, in fact, looked forward to watching them as I knew I was going to enjoy each module.
by Timothy L•
This course was incredibly quick and effective in properly analyzing the uses of marketing. I was able to acquire a thorough understanding of how content is spread throughout the world and how to properly leverage social media to generate positive buzz.
by Reynald R•
I'm very thankful to Wharton and Coursera for such an amazing content. The course is well structured and the content is presented in an extraordinary way. I wish there is a Specialisation on this topic with more content and a capstone
Thanks Prof. Jonah.
by Анастасия Н•
Thank you very much for the opportunity to learn and acquire new knowledge, new skills. I am grateful for your course and for the simplicity of your lectures. I'm from Ukraine, I don't know English 100%, but even I managed!!! Great people - thank you!
by Nader A•
Admittedly a very theoretical instead of the practical course. But it does a very good job of explaining its own content very well. The plethora of examples and the very easy to understand explanation of the theory creates a very enjoyable experience.
by Hollye D•
Really great professor and fascinating content. I could relate this content not only to my work but to many areas of my life. I was thoroughly engaged throughout.
One note- so many typos in the written content! It reflects poorly on such a good course.
by Terry B•
This course enlightened me in ways that I cannot describe in words. I will forever be applying the SUCCES methods to my social media and branding efforts so that I can make some good viral videos! Thank you so much for this course! I loved it so much.
by Riddhi J•
I love the fact that all the videos are quite short and to the point. The professor is apt with his information and knowledge and very well spoken. Enjoyed the course thoroughly. Would recommend it to anyone who wants to dive deeper into this niche.
by Santhosh K S•
This is one of the quick courses you can do to understand Viral Marketing. Pretty engaging and insightful. I am eager to know if there is more one could do to keep themselves updated.
I wish this could have ended up with a practical project as well.
by Peter N N•
the content was really fun and enjoyable . easy to understand and with a clear forward message the instructor was able to make one wants to know more and i really was intrigued by his questions and how he answered them with examples was brilliant