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Viral Marketing and How to Craft Contagious Content に戻る

ペンシルベニア大学(University of Pennsylvania) による Viral Marketing and How to Craft Contagious Content の受講者のレビューおよびフィードバック



Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....




Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.



Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


Viral Marketing and How to Craft Contagious Content: 51 - 75 / 1,594 レビュー

by Kholkina A


Dear Professor Berger,

let me express my utter admiration of your amazing course! The material is so easy to understand, vivid examples and great explanantion made it such a pleasure to watch every video. I did the full course in two days beacause i just couldn't stop watching the videos, they are just fantastic! Thank you so much for your work, I feel like i have opened a new chapter in my life where i am likely to fall in total love with Marketing.

Best regards, Kholkina Anastasiya

by Michael K


Enlightening, informative, and never boring. Jonah, the instructor, is very engaging. The course is well paced, as most of the videos are not overly long, encouraging the completion of multiple modules. The instructor was never boring or rambling, always presenting concise information delivered in an engaging manner. I even bought the instructors book Contagious and Made to Stick by Chip & Dan Heath, which are the sources the course material is derived from. Great stuff. Thank you!

by Nikunj R


The course, though short, is filled with insightful information on what makes products stick and how decisions are influenced. The length was actually one of the reasons I picked this course, given how easily it can be assimilated. Professor Berger's explanations are fantastic and really kept me focused throughout. The included snippets from famous ads really allowed me to appreciate the way marketers utilised various principles to better position their brands in the subconscious.

by Victoria A A


I loved this course. I enjoy every week and I found it very interesting. I don't have any other experience studying the psychological aspect of marketing so this was all really useful for me. At the other side some things were familiar to me since I have a Bachelor in Communications. In general it was an amazing course, specially if you already have some knowledge on marketing and other similar study areas to deepen your strategies. Thank you for creating this, again, loved it.

by Jonhny G G R


A-MA-ZING. Simply wonderful. Today is June/2021 and all the information is still updated and is super useful. Although we think we understand how something works, it is so eye-opening to understand the technical terms and terminologies and inner organization of so many important details - that this course, for me, was beyond my current ability to express gratitude.

Quick, updated and extremely relevant course. Everything makes sense now. Everything makes sense now. Thank you.

by Omar W


This is awesome! It highlight some fundamental things, that we may often not take into consideration, that we should do when we are trying to get people to pay attention. It's a big world and a lot of noise and these simple steps to get notice over all the noise.

This course goes hand in hand with the Advertisement Design course that I just concluded. I'm keeping the videos for this course cause it will be my go to reference whenever I am considering creating content.

by Vishvendra S T


This is an excellent course that very elaborately explains the key concepts of a viral marketing campaign, with the help of suitable examples. The focus of this course on Human Psychology and the difference between: the way we think we behave & the way we actually behave, makes this course outstanding, & a must take course as well. (Especially, you're curious about the marketing campaigns of Great Brands!)

Thank You Coursera & Wharton Online, for this amazing course!

by Jesse B


I read the book, Contagious, a few years ago and after completing it I immediately recommended it to my colleagues for our marketing department and when I saw this course come up I knew I'd have to take it. The first time I applied these concepts to one of our companies social media posts it became our furthest reaching post, by far. This is very simple, yet powerful material. Jonah does a great job using his own techniques to make this enjoyable and memorable.

by Brian K C


Though this course is priced a bit higher than the others, I feel the course content really delivered in terms of delivering insights into how things go viral by taking us to the very root of our behaviour as humans and our relationships with others. A particularly useful course for marketers who deal with a lot of content and campaigns and want to find more ways of getting them to stick with their end consumers and ensure they spread the word on.

by Tan Y


Wonderful content! Now I start to understand some phenomenon and why some product or idea or behavior goes viral while others not. It's not a simple matter of one is better than the other. It actually denpends much on who spreads them and how to spread them. I strongly recommend this course to everyone who is looking to figure out the science behind those superficail facts and know more about the reasons why those facts happened.

by Karina I E O


I've taken several courses here at Coursera but none of them come close to this one, simply the best proffesor I've ever had the opportunity to learn from. English is not my first lenguage but you still made it very easy for me to understand everything. Hopefully I get to attend one of your classes in person someday. Also, just bought your book Contagious, I'll begin reading that now that I'm done with the course. Thank you!!!

by Pablo V


I think the course “Viral Marketing and How to Craft Contagious Content” is excellent! The topics covered are not difficult to understand at all and the instructor was able to explain them in a very simple and easy way, making it fun to watch the classes. It helped me have a better understanding of what he facts that helps ideas or products to spread are, and how viral marketing works. Excellent course overall!

by Lori K


This was a wonderful course! Absolutely enjoyed every single lecture video uploaded and can't wait to utilize what I've learned into my future career. Huge shout out to the professor as well for being so articulate, clear, and empathetic to student learnings. The videos are separated into short ones so it's a lot easier retaining focus and the professor uses plenty of examples to understand concepts better!

by yoke k T


i love it. If you have marketing background, and just want to make things clear in your head, go for it, it will help you to structure your ideas. If you have zero background of Marketing, please take it, professor explains things in the easiest way that doesnt involve difficult words, and using great example.

And I only realized I had his book after I took his course . (Invisible Influence - Jonah Berger)

by Petya N P


For me there are 2 important things and if they are present I would feel that I have invested my time (the most valuable resource for me) wisely:

a) Great content, presented in a concise and easily digestible manner

b) Great speaker that is able to engage you and that respects the time you are investing in their course

This course scores very high for both the above and I therefore highly recommend it.

by Valeriya G


Awesome course! Jonah Berger explains everything in a simple and catchy way. I believe that I have learned a lot, and I really enjoyed the course. It would be nice if course transcription was provided. May be notes to read through along the material. But aside all that, a big thank you to Coursera and Wharton School of the University of Pennsylvania and professor Berger for putting it all together.

by Ian D


This course is filled with very practical and useful information that is useful at every level of the corporate hierarchy, even when it comes to simple strategies for getting employees to retain information. Obviously, the primary motivation for taking this course is to spread your company's content, and the solutions provided in this course will go a long way toward achieving that objective.

by Judie A C D


Information is nicely presented and easy to digest. I work in marketing, and the learnings in this course are applicable to a lot of decision-making activities that we do. This will give you a better and fresher perspective in terms of brand positioning. Clear examples are provided, which allows for easy understanding no matter where you are in the world. Many thanks, from the Philippines.

by Alberto O


Great crash course on making content viral. It gives you the science behind viral content and provides great tips on how to make contagious content and act on networks.

It provides as well a great easy-to-understand psychological basis for all the phenomenae around us concoerning viral content.

Recommended!! (this would be word-to-mouth, one of the techniques suggested by Prof. Berger :) )

by Shelley G


This is a very interesting and informative course. It really digs into the science behind why and what people choose to share in social networking, giving the student an understanding of how and what content to publish to engage their audience. The information is delivered in an easy to understand, organized, and entertaining manner. The professor did a great job! I highly recommend it.

by Ahmad S b Z


This is a very useful and attractive course if you want to learn more about content marketing. For this course, Dr. Jonah managed to provide a lot of useful input as well as reveal important secrets in discovering the reasons behind the success of trending and viral things around us. This course is highly recommended for those who are involved in the areas of business and marketing.

by samuel j


I've never been happier that I made a decision. This course is the best. I've learned skills that make me more confident about my journey to becoming a valuable and influential Marketing Strategist that'll help brands to make enormous profit while also offering value.

I highly recommend this course. Success to you as you take it.

PS. I wish there were more courses from this author.

by Judy M C S


I found the course very comprehensive yet easy to understand. Kudos to Prof. Berger who used conversational words in his lecture, as well as fun and appropriate examples. Grateful also to Coursera for a very user-friendly website and mobile app, which enabled me to study and learn even as I commute to work or going home. Thanks a lot and I will definitely enroll in a similar class!

by Christen R


The course and its presentation is reflective of the content presented in that it does exactly what it says its going to do and holds your attention while doing it. This is the perfect course to learn how to things go viral, how to make a lasting impression stick after you've left the room, and even provokes the thought process on the importance of reputation management.

by Hamza A


Professor An insightful course with actionable, intuitive frameworks and tips to analyse virality of a content as well as how to work on a viral story and campaign. Professor Jonah Berger teaches in a delightful manner in bite-sized lectures taht are easy to understand, remember, and put to practical use. Recommend it to everyone irrespective of their profession.