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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,609 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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401 - 425 of 2,405 Reviews for Introduction to Marketing

By Nataliia M

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Jul 12, 2018

Great opportunity to get profound knowledge on various visionary marketing topics, branding and primary business assets. From my prospective will be useful in nearest future ) Thank you

By Zhiyong Z

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May 17, 2020

This is really a fantastic course for me at the point of starting my own business. Many confusions coilling in my head have been solved, and I'm look forward to that keeping happening!

By Seif e d a h

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May 13, 2016

Simple yet effective in understanding the basic needs of the market around us in all fields. I am an Orthodontist, but this course has benefited me in many ways to enhance my practice.

By Sharon F

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May 21, 2022

This is an amazing adventure for me! The course content is so good, and I really hope that the professors can provide many more advanced online courses about marketing! Thank you all!

By Clifford N A H

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May 1, 2020

I enjoyed all the sessions of this course. The course was an eye opener on certain concepts and the concepts were easy to grasp. The professors were very practical relatable examples.

By Pedro S

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Aug 15, 2021

Um curso super fantástico. So para dizer que estou tão maravilhado com o curso pois, teve coisas no primeiro modulo que nenhuma faculdade aqui no Brasil me ensinou. Vale muito a pena

By Larry K

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Oct 4, 2017

The course overall was good for me to grasp basic understanding of marketing, especially in a way that is different than normal textbook marketing course taught for freshmen students

By RAJPALSINGH I

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Oct 31, 2016

Excellent course design, top-notch faculty and peer group made this interactive learning experience so useful. Kudos to the instructors for explaining concepts so swiftly and subtly.

By Kagimu M

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Oct 27, 2018

i Highly appreciate and recommend my friends to try out this effective courses on coursera online.I Highly appreciate the coursera marketing course Team for the good work well done.

By Thierry D

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Sep 30, 2016

Great videos. Thank you for sharing. The free session is a little trouble as the QCM tests are offered but no way to submit freely so this is frustrating (this decrease the CLV...).

By Emilio L

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Apr 12, 2023

Excellent course, I studied Business Administration in a University in Mexico and I learned more things in this course than in the 2 semesters I studied Marketing in my University.

By Peter C

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Aug 2, 2020

Great content. Week 3 lecturer was very boring, and paired with tons of content it made that exam difficult. The best professor is Dr. Khan, very clear and very good lecture style!

By Rohan R

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Jul 18, 2020

Anyone interested in, or want to make a career in marketing should join this course. The professors are amazingly talented are masters of their domain knowledge.

Thank you Coursera!

By Yash G

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Jan 22, 2020

Introduction to marketing by Wharton school is a highly enriched and illustrious course.It helped in building and understanding core concepts of marketing with real life examples.

By Dennis D J

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Sep 4, 2018

Engaging, enlightening and very informative. The professors are great, and the courses are well structured. I found it very interesting and applicable to my field (Marketing Data).

By Ankit

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Apr 17, 2017

I am new to this domain, and thus the well designed lectures helped me understand the subject better. The professors also gave proper examples to improve the grasping of the topic.

By Chris S

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Jun 15, 2023

Taught me all the basics. Very good High level overview. If you are expecting something more thorough I would say be mindful of "Introduction".

Nonetheless great place to start.

By Ivy Y

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Jan 12, 2023

Great teachers that explained everything careful and well thought out. The examples used were very relevant and the questions within the video made sure I understood the content.

By Marko D

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Jan 18, 2022

Amazing informative course. I have learned a lot and gained a lot of real world examples. Although I have to mention in week 4, there were few typos in the presenations and exam.

By Nguyen T

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Sep 8, 2017

the course gave a nerd a brief on how to scientifically do the marketing, and update with the current trend in marketing. Highly suggest for people who is quite new to marketing.

By Teodora D

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Sep 8, 2022

Amazing and easily understandable course on basic Marketing. Would appreciate a few more examples for cetain modules but the overall experience of watching this course is great!

By Faris A

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Mar 11, 2021

The course opened my mind to various new concepts that I have never thougt of before. It is interesting to realize that businesses make decisions with so many complex variables.

By Pratik P

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Feb 24, 2021

This was an amazingly designed module. Precisely introduces the basic principles of marketing. Especially like to mention professor Barbara Kahn. The way she taught was amazing.

By Randy N

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Apr 28, 2020

This was an excellent primer to the world of marketing. I felt that the information on pricing and branding were very useful to entrepreneurs and business-minded professionals.

By Satish M

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Nov 4, 2023

Thank you so much Respected teamI agree that my feedback may be viewed by the Coursera community, in compliance with the Coursera Terms of Use and My Profile privacy settings.