Chevron Left
Introduction to Marketing に戻る

ペンシルベニア大学(University of Pennsylvania) による Introduction to Marketing の受講者のレビューおよびフィードバック

4.8
12,028件の評価

コースについて

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

人気のレビュー

AS

2021年4月29日

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

MK

2015年12月10日

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

フィルター:

Introduction to Marketing: 201 - 225 / 2,295 レビュー

by Ekjyot S R

2020年5月30日

by Monique B

2019年5月18日

by Cristela W L M

2022年1月8日

by Jesus C C

2020年11月19日

by Mikee C

2021年4月28日

by Erwin M

2020年6月12日

by MA Y

2020年1月14日

by Jaume L

2016年2月8日

by Ciix N

2021年8月21日

by shubham s

2019年7月16日

by Daniel A

2016年2月19日

by Salima

2016年2月8日

by TAN K L

2020年4月7日

by Cher R

2020年6月7日

by Eduardo G d M

2020年5月17日

by kapil t

2019年7月12日

by Shreyas R

2020年6月24日

by Ahmed M E

2017年8月17日

by Tendi K

2016年2月10日

by Nattarika M

2021年6月8日

by Kevin M

2020年9月8日

by kajol n

2019年12月21日

by Vatsalya A

2019年2月5日

by David N

2018年8月19日