Hi guys, welcome back to Global Business Environment. This is module four, and this will be part four of module four, in which we've been trying to understand the impact of culture on business in a global business environment. We talked last time about a unique type of lifestyle that exists in some parts of the world. We called it suburban lifestyle or living in the suburbs. I should note once again that this is not, the United States is not the only place in the world that has, suburbs, suburbs. It's not the only place in the world that, has, society or community structured like this. But one thing that is unique about places like the United States is that these communities have developed very recently. And so, there has been a big boom in the population in the United States since the 1940s and 50s. And, this, type of housing is relatively new and reflects this newer construction, and the point in saying that is that these houses are constructed with relatively wide streets. And the construction companies and developers had the luxury of building a community constructed around the lifestyle of the preferences of the culture, which we said might be considered relatively individualistic. A preference for individual freedom of coming and going. But if you, if, if the United States of America didn't have large, areas of land to develop over the last 60 or 70 years, you might not have seen this type of lifestyle develop. You might not have seen a lifestyle develop around cars. You contrast that with other places in the world, where you see, more, urban life styles, and urban can mean a lot of things to a lot of people. One way we define that is the mixture of living, or residence, with business. So in many places of the world, including parts of the United States, you see much more of a mixture of of residential and commercial locations. People may live upstairs and there may be businesses downstairs in one building. This is facilitated in many places by zoning laws and preferences for reduced travel, an avoidance of this commuting behavior. This is another picture where you see people walking rather than driving. What you don't see is very much parking. You might have some parking underground, but you don't see, many people, driving around, you see a lot of walking. You see here a preference for communal, eating, close to residential, living. And you see here, a similar pattern in this image. You see here in this image, and this could be in a lot of places in the world, urban living surrounded by communal or public recreational areas, and, each individual doesn't have their own yard in this type of living. Well, what does all this mean? Well, in some of these places in the world it may be the case that values are placed on history and cultures have developed over long periods of time. And these buildings may have been constructed in periods of time when cars didn't exist. And because the culture values those buildings and the history reflected perhaps in the architecture, and then just the general meaning, meaning. That society may not have the luxury of building, wider streets that would accommodate more cars, or building, parking lots. And then therefore, in those types of places, you may see, this mixture of residence and commerce, and, an increased embrace of, of, public transportation. It may be that it, there's culture reflected in this. Or it may be the case that, it simply isn't feasible for a lifestyle to develop that is similar to this, in many parts of the world. And so, what we're going to try to do as we continue with this module is understand how this all impacts business, and day to day life, as you enter global markets. So I'm going to introduce that briefly by showing you another image of a market, and it could be in any place in the world. And these markets exist all over the world in in lots of places that could be very small. You might see a store in some places that's that's in a very tight location like this one, or this one. And you might imagine that in this particular, commercial setting that there's, you know, several stories and people living above, and what what we're going to try to do is understand how day to day life is impacted by these particular cultural values reflected in, in the lifestyle and we'll contrast them. So this ends part four of module four. We'll come back next time and pick this right back up in part five of module four. Thank you very much.
