Course Introduction and Overview

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学習するスキル

Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

レビュー

4.6 (11,225 件の評価)

  • 5 stars
    67.82%
  • 4 stars
    24.63%
  • 3 stars
    5.61%
  • 2 stars
    1.21%
  • 1 star
    0.72%

PJ

2020年2月2日

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

FA

2016年3月6日

Excellent couse on "Customer Analytics", my first ever. Excellent teaching quality and the video-lectures are with the Wharton stamp. I am excited to complete the "Business Analytics Specialization".

レッスンから

Introduction to Customer Analytics

講師

  • Placeholder

    Eric Bradlow

    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative

  • Placeholder

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

  • Placeholder

    Raghu Iyengar

    Professor of Marketing

  • Placeholder

    Ron Berman

    Assistant Professor of Marketing

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