Customer Analytics Initiative

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学習するスキル

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

レビュー

4.8 (12,019 件の評価)

  • 5 stars
    80.45%
  • 4 stars
    16.88%
  • 3 stars
    2.06%
  • 2 stars
    0.31%
  • 1 star
    0.28%

AT

2017年6月8日

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

AT

2015年12月2日

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

レッスンから

Applied Marketing (Optional)

These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won't be tested directly on the quizzes or exam.

講師

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Jagmohan Raju

    Joseph J. Aresty Professor

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