Meta
Meta Social Media Marketing Professional Certificate
Meta

Meta Social Media Marketing Professional Certificate

Launch your career as a Social Media Marketer. Build job-ready skills for an in-demand career and earn a credential from Meta. No degree or prior experience required to get started.

Taught in English

Some content may not be translated

Anke Audenaert
Daniel Kob

Instructors: Anke Audenaert

300,268 already enrolled

Included with Coursera Plus

Professional Certificate - 6 course series

Earn a career credential that demonstrates your expertise

4.9

(16,922 reviews)

Beginner level

Recommended experience

Flexible schedule
Learn at your own pace
Earn degree credit

What you'll learn

  • Establish an online presence, build a following, and manage your social media accounts

  • Develop effective social media posts and create a strong social media brand presence

  • Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results

  • Learn to evaluate and interpret the results of your social posts and advertising campaigns

Details to know

Shareable certificate

Add to your LinkedIn profile

Industry certification

Professional Certificate - 6 course series

Earn a career credential that demonstrates your expertise

4.9

(16,922 reviews)

Beginner level

Recommended experience

Flexible schedule
Learn at your own pace
Earn degree credit

See how employees at top companies are mastering in-demand skills

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Prepare for a career in Social Media Marketing

  • Receive professional-level training from Meta
  • Demonstrate your proficiency in portfolio-ready projects
  • Earn an employer-recognized certificate from Meta
  • Qualify for in-demand job titles: Social Media Manager, Social Media Specialist, Social Media Coordinator
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$50,000+
median U.S. salary for Social Media Marketing
¹
22,000+
U.S. job openings in Social Media Marketing
¹

Get exclusive access to career resources upon completion

  • Resume review

    Improve your resume and LinkedIn with personalized feedback

  • Interview prep

    Practice your skills with interactive tools and mock interviews

  • Career support

    Plan your career move with Coursera’s job search guide

¹Lightcast™ Job Postings Report, United States, 7/1/22-6/30/23. ²Based on program graduate survey responses, United States 2021.

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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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Professional Certificate - 6 course series

Introduction to Social Media Marketing

Course 118 hours4.8 (12,998 ratings)

What you'll learn

  • Understand the landscape of traditional, digital, and social media marketing

  • Understand the major social media platforms, how they function, and what role they play in marketing

  • Create SMART goals, identify KPIs, and define your target audience and their customer journey

  • Choose the right social media platforms and learn how to create social media policies

Skills you'll gain

Category: Communication
Category: Social Media Marketing
Category: Meta advertising
Category: Marketing Strategy
Category: Ads Manager

Social Media Management

Course 213 hours4.9 (4,728 ratings)

What you'll learn

  • How to establish and manage a social media presence

  • How to create a brand, tone, and voice for a social media presence

  • How to manage a content calendar for a social media presence

  • How to evaluate the performance of content on social media and how to iterate on that performance

Skills you'll gain

Category: Social Media Marketing
Category: Social Media Marketing Strategy
Category: Marketing
Category: Digital Marketing

Fundamentals of Social Media Advertising

Course 34.8 (2,206 ratings)

What you'll learn

  • How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective

  • How to craft compelling and effective visuals and copy for social media ads

  • Build an ad directly from your Facebook business page and your Instagram business account

  • Write a creative brief and create a social media ad

Skills you'll gain

Category: Social Media Marketing
Category: Brand Management
Category: Campaign Management
Category: Ad Management

Advertising with Meta

Course 44.8 (2,317 ratings)

What you'll learn

  • Structure campaigns in Meta Ads Manager

  • Build an ad that aligns with your marketing objectives and target it to your intended audience

  • Set a budget, placement, and schedule for your ads in Meta Ads Manager

Skills you'll gain

Category: Social Media Marketing
Category: Marketing Content Development
Category: content management
Category: Content Development
Category: Content Marketing

What you'll learn

  • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models

  • Implement an A/B test to optimize your campaign

  • Analyze dashboards and evaluate the ROI from your social media marketing efforts

  • Present and communicate the results of your campaign to a team

Skills you'll gain

Category: Social Media Marketing
Category: Meta advertising
Category: Meta Ads Manager

Meta Social Media Marketing Capstone

Course 64.8 (544 ratings)

What you'll learn

  • Present and communicate campaign results to a team

  • Become certified as a Meta Digital Marketing Associate

Skills you'll gain

Category: Communication
Category: Marketing Optimization
Category: Digital Analytics
Category: Digital Marketing
Category: Marketing Strategy

Instructors

Anke Audenaert
Meta
30 Courses576,656 learners
Daniel Kob
Meta
8 Courses126,501 learners

Offered by

Meta

Industry partners

Partner 1

Why people choose Coursera for their career

New to Marketing? Start here.

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Frequently asked questions