This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
The Strategy of Content Marketingカリフォルニア大学デービス校（University of California, Davis）
- 5 stars69.37%
- 4 stars20.79%
- 3 stars5.46%
- 2 stars1.80%
- 1 star2.56%
THE STRATEGY OF CONTENT MARKETING からの人気レビュー
Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course
This course is super awesome. Lots of interesting tools and frameworks that are shared by the instructor and the assignments give you a wonderful chance to apply the same. I highly recommend it!
For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.
This course goes indept in content strategy market. It touched base on a lot of complex topics and simplified it. It empowered me with the tools i needed to start something in market of content.