This course suggests why companies should be customer centric. Customer centricity provides a number of competitive advantages including revenue growth and cost reduction. The key concept is customer lifetime value (CLV) For example, a typical household spends more than $500,000 over 15 years at nearby grocery stores. Customer centricity is important, but most organizations struggle to implement it properly. This is due to internal operations, processes, and most importantly, cost accounting systems. Since the industrial age, the cost accounting focus has been very product centric, and there needs to be a shift customer centric accounting. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, offers videos, articles, and recommendations from senior industry leaders on how to successfully implement customer centricity.
Customer Centricity with Professor Jagdish Sheth専門講座University System of Georgiaこのコースについて
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100%オンライン
自分のスケジュールですぐに学習を始めてください。
初級レベル
At least two years of work experience and a graduate level education is recommended.
約10時間で修了
英語
貴社では、従業員に需要のあるスキルを訓練させることによって利益を得ることができるでしょうか？
Coursera for Businessを試す習得するスキル
- 2. Understand the cumulative value of customer loyalty
- 3. Understand how processes and legacy systems are key obstacles to implementing customer centricity
- 1. Understand the economic value of customer centricity
- 5. Understand why the role of chief customer officer must be created at the corporate level to coordinate and integrate activities across products and business units
- 4. Understand why a shift away the cost accounting system is crucial for creating a customer centric organization
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
初級レベル
At least two years of work experience and a graduate level education is recommended.
約10時間で修了
英語
貴社では、従業員に需要のあるスキルを訓練させることによって利益を得ることができるでしょうか？
Coursera for Businessを試す
シラバス - 本コースの学習内容
2時間で修了
Introduction to Customer Centricity
2時間で修了
12件のビデオ （合計39分）, 3 学習用教材, 2 個のテスト
2時間で修了
Implementing Customer Centricity
2時間で修了
20件のビデオ （合計59分）
6時間で修了
How to Create Value for Customers
6時間で修了
42件のビデオ （合計193分）, 1 学習用教材, 3 個のテスト
Customer Centricity with Professor Jagdish Sheth専門講座について
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