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Learner Reviews & Feedback for Social Media and Digital Marketing Fundamentals by Digital Marketing Institute

4.7
stars
233 ratings

About the Course

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital and social strategies can help businesses thrive in a dynamic environment, this course will help you do so. You will learn the core principles and foundations of digital marketing before diving deeper into the disciplines of social media marketing and content marketing. After completing the course you will: - • Understand how digital and social media have disrupted the way businesses sell to consumers • Recognize how marketers use the customer journey model to influence purchase decisions on digital platforms using digital content and tools • Appreciate the benefits of integrating traditional and digital marketing with the advantages of inbound and outbound marketing strategies • Recognize how to use the principles of effective content marketing to create content that engages an audience This course also explains how to choose the right content for consumers – and how to ensure it gets seen by them. It outlines the different content formats available on social media and which platform best suits specific needs. This is the first course in the Digital Marketing Institute's Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level....

Top reviews

RM

Aug 17, 2021

love love love the syllabus,the quizes all the assignment....really help newbi in Digital marketing like me to understand the basic n fundamental for next course

AJ

Nov 28, 2022

Amazing course. The classes helped me to master the basics of Digital marketing. Also, assessments were helpful to gain experience in the practical world..

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51 - 64 of 64 Reviews for Social Media and Digital Marketing Fundamentals

By ARISA C

•

Nov 21, 2023

good

By KAVYA A

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Nov 20, 2023

good

By SUPREEM S

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Oct 31, 2023

good

By Rim S

•

Jan 4, 2024

5

By Adam S

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Dec 22, 2022

The course was adequate, and sometimes good, but many times I wished more exampes were used; when a video example or images of a feature was presented, it was such a breath of fresh air to see just what the presenter was talking about. More details about these, and seeing them more in use, would help. A few other comments might be that the transcripts really could use paragraphs (and to be checked, as sometimes they were not accurate), and a 20:00 video is a little too long when it is just presenting loads of data. The presenters are OK, but some are a bit stilted and the main presenter, while very personable, sometimes slurs his words or ideas.

By GretÄ— S

•

Apr 18, 2022

It's pretty detail and interestingly put together. However, I did not like the last lecturer, he kept on stopping in the middle of the sentence which was very disturbing.

Also it would be great to be able to also download PPT of the slides reviews during the course, instead of screenshoting or rewritting the content

By Abia F

•

Oct 30, 2022

It was good to learn certain usefull concepts. please also include some practicle learning in it.

By L. F

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Aug 3, 2023

Excellent course but it'd be amazing if it were 100% free

By Schalk W v W

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Apr 30, 2023

Pretty good, can be updated with latest industry stuff

By Heba H A I

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Jul 16, 2022

excellent

By Shivansh K

•

Oct 28, 2023

nice

By Heather M

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Sep 13, 2022

The course was fine, but it is very confusing as to how to complete a section and how to get your certificate. On the page, it says that everything is complete, but on the Coursera page, it says that I am only 98% complete. If I only want to do the one course, how do I get the certificate of completion for it? Very confusing compared to other courses I've taken on Coursera.

By Rachael T

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Aug 23, 2022

I love everything about the course what I didn't enjoy that much is the peer assignments and gradings.

By Rachel S

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Jun 19, 2023

This was a good introductory course. I marked it low because of the Peer review section. I was stuck at the last chapter + section and couldn't' move forward as it kept asking "please review more peer projects." Even after reviewing 80 peers projects it kept asking me to review more... sorry I don't have time to review 100s of assignments - please improve this section as this was the reason I didn't complete it. ALSO this course kept missing some of my assignments after I posted the assignment days ago.