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Learner Reviews & Feedback for Statistics for Marketing by Meta

4.8
stars
153 ratings

About the Course

This course takes a deep dive into the statistical foundation upon which marketing analytics is built. The first part of this course will help you to thoroughly understand your dataset and what the data actually means. Then, it will go into sampling including how to ask specific questions about your data and how to conduct analysis to answer those questions. Many of the mistakes made by Marketing Analysts today are due to a lack of understanding the concepts behind the tests they run, leading to incorrect tests or misinterpreting the results. This course is tailored to provide you with the necessary background knowledge to comprehend the "what" and "why" of your actions in a practical sense. By the end of this course you will be able to: • Understand the concept of dependent and independent variables • Identify variables to test • Understand the Null Hypothesis, P-Values, and their role in testing hypotheses • Formulate a hypothesis and align it to business goals • Identify actions based on hypothesis validation/invalidation • Explain Descriptive Statistics (mean, median, standard deviation, distribution) and their use cases • Understand basic concepts from Inferential Statistics • Explain the different levels of analytics (descriptive, predictive, prescriptive) in the context of marketing • Create basic statistical models for regression using data • Create time-series forecasts using historical data and basic statistical models • Understand the basic assumptions, use cases, and limitations of Linear Regression • Fit a linear regression model to a dataset and interpret the output using Tableau and statsmodels • Explain the difference between linear and multivariate regression • Run a segmentation (cluster) analysis • Describe the difference between observational methods and experiments This course is designed for people who want to learn the basics of descriptive and inferential statistics and analytics in marketing....

Top reviews

LL

Aug 30, 2022

Statistics for Marketing has to be one of the best courses so far, mostly because it has been the most challenging, taking my knowledge and application of Statistical Analytics to the next level.

JD

Feb 13, 2023

Absolutely amazing course! Very straightforward and educational. No complicated lessons and perfect explanations for all topics! I wish the rest of the courses were like this! Wonderful job!

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26 - 35 of 35 Reviews for Statistics for Marketing

By Holger J M R

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Nov 12, 2022

Good Course

By Patrick C

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Jan 15, 2022

exceptional

By Ligia C

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Sep 29, 2022

very easy

By Youssef A

•

Jul 12, 2023

wonderful

By Manish M

•

Nov 26, 2023

nice

By Sebastian E

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Aug 15, 2022

Very useful information and the course was conducted by a great teacher who knew how to deliver the information for people without background like myself. Thank you.

By Hazel L

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Jan 14, 2022

Really helped to understand statistics

By Edgar M

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Jul 4, 2022

At first, when I enrolled I thought the course was going to be a statistics course with applications in the MKT field, however, I found the course kind of confussing. Explanations were not accurate and any of the content presented was well designed for students to understand it.

By Marya S

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Oct 8, 2022

It is a good course for the basics. But it is always better to refer other sources along to get a clear picture of the statistical concepts. I did find some of the information to be not accurate.

By Abdelrahman O

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Mar 15, 2022

it needs excerises to tackle what we learn