Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
by Kunal K G•
The course is very helpful in understanding the concepts of viral marketing! It appears to be common sense, but its not simple! Recommend it to people who want to understand viral marketing from its basic roots!
by Arian A•
Exceptional! This course has helped me with a wide range of efforts, from single post on Instagram to the development of a core concept for a campaign.
And the book is also fantastic! I recommend ingesting both.
by Kateřina K•
I really enjoyed this course, I learned a lot of new things along with various examples from practice. I strongly recommend this course to everyone who wants to know how to make their product or idea succesful!
by Liz C F•
Fantastic course! Mr. Berger is clear, concise, and keeps your interest. Also, picked up his book Contagious, which, while not required, provided a nice bit of back up information as I waded through the course.
by Gladdys G•
The lessons had a lot of interesting insights. It helped me have a better understanding of how content goes viral, and it pushes me to be more creative when crafting my own content. Lots of great examples, too!
by Marc C M•
Un curso breve, con poco contenido semanal, pero que aprovecha al máximo cada minuto. El profesor tiene un estilo de comunicación ameno y claro. Muy recomendable para cualquier interesado en Marketing Digital.
by Adit K•
Brilliant stuff by Prof. Jonah Berger. Not only is the course really informative but all the videos are crisp and to the point. What an absolute pleasure it was to learn from him on this amazing amazing topic.
by Tejon T W•
Jonah should teach more classes! He was easiest one of best professors I've engaged with. His attention to detail, creative ideas, and relevant videos are easy to follow along to and yet filled with insights.
by Michail G•
I got the best tools to understand viral content as well as how to make a viral content. The market research and the effects of different strategies that businesses use were shown in this course!
by John T C D M•
This cost teaches people numerous useful best marketing practices that they can apply to promoting any product, and or service and or idea. Thank you for providing this course! Kind Regards, John De Montfort
by María I G•
Excellent course, I have admired the profesor for years now, read his books and it was a great experience to listen to him explain. I learned. a lot and am looking forward to putting all of this on practice.
by Deleted A•
A short but very exciting and interesting course to study! Will definitely recommend this to anyone who is eager to learn some valuable tricks of the trade when it comes to creating contagious content. 😁
by heather c•
This course is very satisfying , if one can imagine themselves practicing this point on their product or ideas while learning, they will see this course as very useful.. Thank you very much for this piece
by Thomas M S•
This is the best course on Coursera. I didn't fall asleep once. And Day 3, I only had 4 energy drinks. The course titled, "Corruption" from UPenn I'm up to 13 to finish that one. Prof. Berger is awesome!
by Bárbara G G A•
Excelente curso, aprendí muchísimo, pura psicología social aplicada al marketing. Aprendí más en este curso que en mis años de carrera universitaria. Agradecida con la oportunidad. Lo recomiendo al 1000%
by Jackie L•
Really interesting and useful information! A nice blend of marketing and sociology, both of which are presented in an engaging and easy to understand way. I plan to use much of the information I learned!
by Annette N•
I truly enjoyed this class. Jonah is Contagious! I liked his message and his delivery. I liked his approach so much I looked for more of his classes. There's is a lot of great information in this course.
by Sumana M•
Just one word for this awaesome course and speacially the Professor! Fabulous! Just loved it! Thank you Coursera and University of Pennsylvania Wharton for giving us an opportunity to learn this course.
by Christopher F•
Great course with a lot of insightful information regarding the psychology behind marketing and branding. I enjoy the method of teaching in this course and the way that the information is communicated.
by Mai L•
This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3
by Marina K•
This was an excellent course I really enjoyed.
Jonah is a very comprehensive tutor it helped me build a content strategy and a general framework.
Congratulations and thank you for the educational trip.
by Robert A G•
Nice summary of research behind the power of social media, and a useful background for understanding and adding rigor to planning the structure of marketing to win word of mouth from viral content.
by Gargi C•
Interesting course with 'sticky' content and relevant examples that heighten the understanding of the concepts. Enjoyed the course and hope to apply the principles in my job role. Highly recommend.
by Dwayne R A•
Jonah Berger delivers "Viral Marketing and How to Craft Contagious Content" in a very smooth, comprehensive and engaging approach. Well done. Thank you for taking the time in producing this course.